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Digital Marketing Strategies to Fuel Your Business Growth

by Fawad Malik
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Growing a business is not simple and easy, but a strong and well-developed digital marketing strategy can wonderfully help you boost your business. However, you need to stay ahead of the curve in order to gain better marketing outcomes. For instance, instead of just creating corporate profiles on social media sites, make sure you are able to engage your audience in a way that your fellow companies are not taking advantage of. 

Below are 5 digital marketing strategies that can take your business growth to the next level.

Search Engine Optimization & Marketing

Search engine optimization and marketing are integral online marketing techniques that help you appear in top search results with your business or brand. SEO (search engine optimization) is a practice of optimizing a business website for search engines so customers can easily find it with target keywords. Search engine marketing helps brands appear in more searches with search engine ads. Most digital marketing agencies in Kenya offer a balanced mix of SEO and SEM not only increase the visibility of a brand in search engines but builds credibility as well. Brands and businesses must consider the latest search engine marketing and optimization trends for increased ROI. Reading and subscribing SEO blogs is the best way to stay updated with current digital marketing and SEO trends for the ultimate growth of your business.

Social Media Marketing

Posting boring and irrelevant updates and promotions to your followers is not an adequate and fruitful social marketing strategy. Quite the reverse, it can turn your followers off. A good social media marketing strategy always consists of a list of things you are about to do and results you are aiming for with your strategy. Optimize your social media profiles with the latest information and details. Keep posting informative and useful content, industry trends, market news and special offers to keep your followers engaged with your business or brand on social media sites.


If you don’t have a blog for your business website, create one right now as it could be a great initiative to strengthen your content marketing strategy. Blogging takes time to provide positive outcomes but it is not a waste of time as it provides long-term marketing results to a brand or business. Publish fresh, informative, and quality articles on your blog. You can write about your ideas, industry trends, business updates, product reviews, and anything trending (relevant to your industry) your customers love to read. More than that, you can use your blog as a platform where you can offer advice, share bits of valuable information. Creative use of target keywords in your blog posts can also boost your SEO efforts to help you secure higher rankings in search engine results. 

Email Marketing

Email marketing is one of the best digital marketing strategies that involve sending emails to potential and current customers. List building is the first and foremost step of a successful email marketing campaign. When you have a strong email list, you can send them emails with your product details, interesting offers and business updates to keep them engaged with your brand or business. Emails should be mobile friendly and easy to share so your customers can easily share within their social circles either via social media or by using other digital communication mediums. Email list segmentation is another best trick to send suitable emails to the right customers at the right time. In this way, you can send highly personalized emails to offer the right products to different of your subscribers to turn them into your valuable customers. If you are new to email marketing, hiring a reputable digital agency like WebTech Solution could be the best idea to reach your target audience with personalized emails. 

Video Marketing

In this world of advanced mobile technology, video marketing is one of the best and result-driven digital marketing strategies as people spend more time watching videos. As YouTube is the 2nd largest search engine, creating and publishing high quality and interesting videos can help you reach a wider audience on their mobile devices. Corporate videos can also be shared and promoted on social media sites like Facebook, Instagram, and Twitter, etc. Brands and businesses are making product review videos, and how-to guides so their customers can get their problems solved just by watching videos. Most of the businesses also create videos of their different business operations and processes to show transparency and build customer trust. Live video is another best option to keep your customers engaged with your brand while sharing business information or ideas live. When customers are able to get all the required details and information via videos in their feeds, they are more likely to do business with your brand or company. 

On the whole

Those working at a digital marketing agency, are experts in their field. They are excellent at managing and optimizing accounts because if they weren’t then they would lose a lot of business! Agencies tend to recognize the importance of expertise, so they usually prioritize learning. They have the benefit of learning from other people at the agency and other accounts. They are also less likely to suffer from tunnel vision and have a broader perspective on what they’re doing. They also use advanced techniques to avoid click fraud in campaigns they are responsible for.

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