If you have been trying to improve your site’s SEO ranking then follow these tips to do so.
When you want to improve your SEO’s ranking it basically means you want to rank higher on the search engine when people search for content. When your content is optimized you get better visibility and it becomes a lot easier for people to see your content.
1. Post relevant content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. When creating a title think about how your reader might search for that specific page.
2.Update your content
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule and make updates as needed.
3.Have a good metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
4.Create relevant links within the text
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
5.Use alt tags
Always describe your visual and video media using alt tags or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.