">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Monday, January 18, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Marketing

4 Steps To Choosing The Right Brand To Work With

Vanessa Kamau by Vanessa Kamau
1 month ago
in Marketing
6 min read
0
brand_partnerships-

Steps to choosing the right brand to work with.

Choosing the right brand partner is critical, whether it’s for co-branding, cross-promotions, brand alliances or even strategic joint ventures.

Brand partnerships can do wonders for your business, but if you don’t choose your brand partner carefully, the partnerships may not show results, or in rare circumstances, may even cause harm to your brand.

1. Alignment With Goals
It’s important that you define your goals before identifying prospective brand partners.

Some common goals include:

  • Extending your marketing reach by acquiring new customers or new markets
  • Added value for existing customers
  • New revenue streams (e.g. co-branded products)
  • Building customer engagement and loyalty
  • Reiterate your brand positioning and increase brand equity

Defining your goals are integral to being able to identify the right brand partners.


2. Customer Alignment

Related posts

How To Setup Your Facebook Ads Manager

January 12, 2021
0

Five Fresh Marketing Strategies To Follow In 2021

December 7, 2020
0

6 Google Analytics Tips Every Marketer Needs To Know

December 7, 2020
0

You Can Now Get Free Google Digital Marketing Skills Courses In Kenya

October 28, 2020
0

An important consideration in choosing your brand partner is customer alignment. Do you and your brand partner share similar customer segments? If you’re catering to an entirely different customer segment, your brand partnership may not be effective.Probably, the most common brand partnerships are between airlines and hotels. The customer segment is exactly the same and it makes perfect sense because they’re complimentary services. Your brands don’t necessarily need to be complimentary, but at least they should share an overlapping customer segment.

READ  How To Use Social Media To Lift Your Business Returns.


3. Brand Positioning & Brand Identity

What’s also important is brand positioning and brand identity. Does your partner brand enjoy a similar brand positioning as yours? A great example is the partnership between BMW and Montblanc Both the brands are positioned as luxury brands and so, they jointly launched the “Montblanc for BMW” collection of on-the-road and in-office products.


4. Shared Values & Ethics

One of the most common mistakes companies make in seeking out brand partners is not looking at shared values and ethics. Shell and Lego’s brand partnership lasted for 5 decades…But came to an abrupt end. One wonders how does Shell and Lego’s partnership make sense? What does one of the most loved TOY brands have to do with one of the largest oil production companies? After 50 years of partnership the collaboration ended and it was simple, they didn’t share the same values.

Readers 627

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: brandingmarketing
Vanessa Kamau

Vanessa Kamau

Vanessa Kamau is a young writer from Daystar University. She has been a writer for 5 years and enjoys it as a hobby and passion. During her free time she enjoys nature walks, discoveries ,reading and takes pleasure in new challenges and experiences. Contact: [email protected]

Related Posts

Marketing

How To Setup Your Facebook Ads Manager

January 12, 2021
0
Marketing

Five Fresh Marketing Strategies To Follow In 2021

December 7, 2020
0
Marketing

6 Google Analytics Tips Every Marketer Needs To Know

December 7, 2020
0
Marketing

You Can Now Get Free Google Digital Marketing Skills Courses In Kenya

October 28, 2020
0
Marketing

What is a stresser | A Simple Explanation

October 20, 2020
0
email-marketing-design
Marketing

5 Ways To Run A Successful Email Marketing Campaign

September 30, 2020
0
affiliate marketing
Marketing

How To Be A Pro In Affiliate Marketing

September 30, 2020
0
Leadership

Ukonwa Ojo is the new CMO for Amazon’s Prime Video and Amazon Studios

September 19, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi

How To Measure How Much You Walk On Your iPhone

January 17, 2021

How To Scan and Sign Documents Directly From Your iPhone

January 17, 2021

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021

What You Need To Know To Manage Your Network Effectively

January 16, 2021

Baidu establishes an Intelligent electric vehicle arm to bring autonomous cars on a road near you

January 15, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: