Along with optimizing your business for Google, you must build and boost your presence on YouTube as it is named as the second largest search engine after Google.
With more than 2 billion monthly users and 500+ hours of content uploaded every minute, YouTube is definitely an amazing marketing platform to take advantage of. Since its launch in 2015 this video sharing platform is equally useful for brands and businesses in every industry to promote their products or services. As modern marketing is moving towards video, YouTube is the key player to take your digital marketing efforts to a whole new level. You can create awesome video content, get more views, increase YouTube subscribers and engagement to present your business or products in front of a wider audience on YouTube.
In this piece of writing, there are proven tips on how to use YouTube to market your brand or business effectively.
Figure Out an Apt Video Format
There is no one-size-fits-all video format for result-driven video marketing and you need to choose an appropriate one to reach your audience effectively. There are several video formats including talking head, screen sharing, how-to guides, explainer videos, vlogs, and product reviews, etc. Certain video formats work well for certain industries. Moreover, you can also upload your TV commercials and other advertisements on YouTube to increase brand awareness and generate more leads on this largest video-sharing platform.
Create High-Quality Videos
The best thing about YouTube videos for business marketing is that there is no need to invest in expensive videography gadgets and tools. But you can use a smartphone camera to create a good one. However, you need to make sure there is good lighting so things can be seen clearly on the screen. While creating YouTube videos for business marketing, don’t compromise on the audio quality and make sure the sound is clear.
The use of basic videography gadgets like a tripod, microphone, and lights can help you create appealing and professional looking videos. There is a lot of free video editing software that you can use to customize your video effectively without spending bucks. Also, keep your videos short up to 5 minutes or less to keep viewers visiting your channel for more.
Use Focus Keywords Creatively
Keywords are the phrases or words that people use to find desired video content on YouTube. They also tell users that what your video is about. Find relevant and best performing keywords via keywords research and then creatively use them in your titles, description, and tags. As a result, your videos will appear in more search results. Placing focus keywords in the right place tells the YouTube algorithm what the content of your video is and why to rank it higher in search results. Google keyword planner is the best and free keyword research tool that can help you find hot and trending keywords in your industry.
Include Effective Calls to Action
The core purpose of your videos is to grab the attention of potential customers who then can take some actions to become your valuable customers/clients. That’s why your YouTube videos must contain effective calls to action. Properly placed call to action let your viewers know that what you want them to do after watching the video. For instance, you can ask them to subscribe to your channel, rate your video, visit your website, or like your Facebook Page, etc. Along with adding calls to action at the end of your videos, you should include your website’s link or landing page link in the video description to drive more traffic towards your website.
Promote Your Videos
Right after creating awesome videos and getting YouTube SEO right, don’t wait for people to find and watch them. Tell your audience across different digital channels including social media profiles and websites that you have a YouTube channel. Spread the word on your social media pages, blog posts, website, and other digital channels to get more views and subscribers for your YouTube channel. Share video links in WhatsApp groups, and other social media sites. Embed the video links into your website and encourage your customers to share your videos with their friends and family. It will help you grow your channel greatly and market your business effectively on YouTube.