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Every personal finance brand should be on Instagram. Why? 

10 years ago promoting products and services online was an option — people weren’t putting too much effort into it and tried to spread the word about their business in many different ways. But right now social media is almost the only efficient way to make people aware of what you’re doing: of course there is still television and banners and all types of stuff that was used before but the only resource that gives a bomb-like effect is social media. And if you’re here to buy Instagram followers for your account and invest in it in all possible ways, you already know what you’re doing. But if you have been questioning the necessity of your account’s development, this article is exactly for you. 

Let’s analyze the efficiency of different promo ways: in any case, we’re going to talk mostly about online promotion. For example, you could order context advertisements on various websites. These were perfect some time ago, while most traffic came on these resources effortlessly as there were no social media websites at all. But now websites themselves struggle with attracting enough visitors daily, and that’s why using this type of ads for your products and services as the main resource of promotion is not a good idea. Of course, you could try to include this type of promotion using some thematic websites that have a certain pool of regular visitors, but we won’t advise you doing it often.

One more option would be creating your own website and trying to attract traffic there. This is a nice option and actually each business brand should have its own website in addition to pages on social media. Why? No matter how greatly social media is developed right now, it still doesn’t have enough tools for brands to represent their products and services. Websites do have these tools — you can create literally any page that has any buttons and any menu to it; having a link to a website on your social media page is an obligatory thing and we would recommend you to hire a decent specialist to create and moderate your own website. 

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And now we proceed to the question of why every business brand should be on Instagram:

Of course, other social media websites are an option for promotion too, but only Instagram has reached levels of audience reach that are these high and impressive. There any business owner will be able to find their audience and find ways to advertise products and services in the way that will actually sell them to clients. There you can also promote your website and show all the benefits of the products and services: photos and videos formats are the best one to choose in this case. However, Instagram offers even more right now: recently it created a system where you can sell your stuff right from the IG platform. It’s not available everywhere yet, but experts say that pretty soon Instagram’s main priority would be selling products and services like online shopping platforms do, plus it will give more resources and tools to videos rather than photos and private chatting systems. 

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Instagram profile doesn’t require much skills like creating a personal site does; anyone can do it and attract their first followers and likes without much effort wasted. If you doubt your skills you can always hire a manager and save yourself lots of time and energy, leaving it all to a specialist. The only rule is: if you want to reach success on Instagram, you have to invest in it: and if you’re not ready to invest your time and effort, you’d have to waste money. 

There also comes a chance to buy Instagram followers that we were talking about at the very beginning of this article: paid subscribers can really change the vibe of your account from the very beginning and make it seem successful and appealing to many even though you’ve been working on it not so long. However, don’t try to buy thousands of followers from the very beginning of your Instagram journey: you have to make sure that the whole promotion progress looks natural and nor suspiciously quick to other users who might want to follow your account or already follow it. Even if you came on Instagram for business, you have to make each move smoothly to not lose the social proof that you should gain from your followers — bought and naturally acquired ones. 

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Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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