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Twitter Is Now Experimenting With New eCommerce Shopping Features

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You may soon be able to shop on Twitter with this new feature.

With eCommerce on the rise, the growing expectation is that, eventually, everything will be ‘shoppable’, with everything you see in a video on Instagram or TikTok, or every item you see in a posted image from a Facebook Page, made available for immediate purchase within a few clicks.

And Twitter’s also looking to ensure that it doesn’t miss the eCommerce boat. Last week, during its Analyst Day presentation, Twitter pointed to various new commerce options in development. And this could be the first one, with a new Twitter card type for eCommerce that adds a large ‘Shop’ CTA button, linking through to a transaction page.

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What will it entail?

The new eCommerce Twitter card includes a product title and code, along with the ‘Shop’ button. The card can also list a product price, with the displayed information sourced from the relevant product page on the businesses’ site. Twitter has confirmed that it’s testing various commerce features, but they’re still in the early stages of development.

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As noted, within its various presentations in its Analyst day , Twitter pointed to several eCommerce projects, and hinted at where the platform is headed on this front.

As noted by Twitter’s Revenue Product Lead Bruce Falck:

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“On eCommerce, we get a lot of questions around where we’re at and what the plans are, and why taking so long. Sequencing is really important, and we really believe firmly that getting the performance ads business right, starting with MAP, but then moving on to clicks and conversions, is going to be critical as a prerequisite to eCommerce.”

Twitter is working on the next stage for its eCommerce tools, which will likely include new Shop buttons in tweets, as well as on-platform stores and other tools.

Back in 2015, Twitter tested ‘Product and Place Collections’ on selected profiles, which enabled some users to promote products in a dedicated profile section.

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Vanessa Waithera
Vanessa Waitherahttps://techmoran.com
Vanessa Waithera is a young writer from Daystar University. She has been a writer for 7 years and enjoys it as a hobby and passion. During her free time she enjoys nature walks, discoveries ,reading and takes pleasure in new challenges and experiences. Contact: [email protected]

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