Facebook has announced a range of new monetization options for creators.
When you have a niche on social media or people happen to engage with your content a lot more than others it means you have the potential to make money online. Every platform is trying to commercialize content in a way that benefits everyone.
Facebook has also joined the bandwagon and has announced a range of new monetization options for creators, with a focus on short video clips – which could put more pressure on TikTok, which is still working on its own revenue-share programs.
First off, on short-form video – Facebook has announced that creators will now be able to earn money from videos as short as one minute long, “with a minimally interruptive ad running at 30 seconds”.
“For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.”
More creators could move to Facebook.
Providing the capacity to generate income from short clips could lure more creators across to Facebook, and away from TikTok, which is eyeing eCommerce integrations as a key tool in enabling it to provide more monetization options to users.
Of course, one-minute is still double the length of Instagram Reels clips, so Facebook isn’t providing monetization tools for all creators, nor for its TikTok clone directly. But if you’re already making popular 30-second clips, it’s likely not hard to extend your content to a minute in order to qualify for monetization. That could prove a strong draw for those looking to diversify their reach.
Indeed, Facebook notes specifically that short-form content is a priority, including Stories:
“We’re especially focused on short-form video monetization. In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. While the initial test is small, we hope to soon expand to more content creators. And then broaden it to short-form videos on Facebook, eventually providing a way for content creators to monetize this popular content.”
In order to qualify for monetization, creators now need:
- 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
- 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with our Content Monetization Policies.
The addition of live content expands the scope of monetization, while the new parameters also provide more scope for short-form creators to join. Live is another key area of focus, with Facebook opening up its live video monetization options to more creators – which up till now has been an invite-only program. Now, those looking to add in-stream ads in their live broadcasts will need to have 60,000 Live minutes viewed in the last 60 days.
Facebook’s also looking to boost awareness of its live-stream Stars gift-giving program, by providing promotional free stars in certain streams to get users more accustomed to the process. This quite a smart strategy because it will encourage creators to create more videos and especially in hopes to make money.