Before we begin, let’s first ask ourselves a few questions.
What does SEO mean to you? And how do you think SEO can help your business?
This is a great place to start when you consider hiring a freelance SEO consultant.
Let’s go over the checklist of what you may want and expect from an SEO consultant.
- Youtube SEO
- E-commerce SEO
- WordPress SEO
- LocalSEO
- Technical SEO
- International SEO
If you are looking at expanding your online business and presence on social media and other channels.
The only real effective way of doing this is through SEO. I am more than sure that at least one of the several different variations of SEO mentioned above could help in some way in increasing your brand awareness.
Working on at least one branch of SEO could be enough to gain attraction.
That’s what SEO does, increases brand awareness. However, there is still a right and wrong way of doing this. Therefore, you need to know what to look for and know what to expect from the SEO process.
What to look for
A freelance SEO needs to understand your brand at an exceptional level. But, this means that choosing the right consultant is going to be important.
What should we look for in a consultant?
A consultant that has years of experience is a good place to start. Alongside this, a proven track record of success in working with several different clients from a range of industries.
You may be able to read about his or her background on the page as well as read previous case studies.
This shows that the consultant is not only diverse but can develop a tailored strategy for several different businesses. That’s what we’re looking for. A consultant that can adapt to your industry.
It’s this that separates the average SEO consultants from the top consultants. A top saying I like to remember is that research of the brand and industry comes before the SEO process.
Without the research, there is no SEO.
So, let’s say YES to research and YES to SEO!
A good way to know that the consultant is willing to do this kind of work is by looking at ratings. How well-rated is the consultant on the page and google?
Look for awards and other companies that back his or her work.
Above all else, marketing is a constant effort, which means that working with a consultant that is available on call or by text 7 days a week may propel your business at a faster and more efficient rate.
Your SEO strategy
When it comes to SEO, there is no one approach. Each business is different.
So, once you choose a consultant that works in many areas. Think about what you think your business needs to work on.
It may just be your keyword searches or working on mobile SEO. Mobile SEO is very important in this day and age of digital marketing as a majority of users looking to use local services use a mobile device.
To sum up
Here is what you need to know in 5:
- SEO is crucial for most online businesses
- Focus on the research part before SEO
- Choose a consultant based on experience, awards, case studies, and ability to adapt.
- Consider your SEO strategy before and during your journey with the consultant.
- Consider all branches of SEO when developing your strategy
These 5 points will give you a better understanding of what to expect from a top SEO consultant.
Good luck.
Author bio
Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for La Dolce Studio. When he is not writing, he can be found grabbing a coffee or playing guitar.