Videos are undoubtedly an essential growing tool for marketers. Almost all of the departments now use video as an effective medium for communication.
Apart from that, the consumption of video on social media is also on the rise. According to Statista, every single minute, 500 hours of video are uploaded on Youtube. With such high consumption rates, making videos can be pretty lucrative; however, making average-looking videos can be risky with such intense competition.
Everyone loves perfectly made, near professional-quality videos to watch. When it comes to video editing on Macs, there are many applications that get the job done. But here, we compile a list of the seven best video editors for Mac in 2021.
Our List of Best Video Editors for Mac
iMovie is an Apple native application that can create effects like green screen, picture-in-picture, or split-screen even in 4k videos. With iMovie, you can start editing on iPhone or iPad & then finish on your Mac for a seamless experience. It even supports the new magic keyboard for iPad Pro with trackpad support on the new Mac. You can even connect to an external display from an iPad or iPhone to project your video on a bigger screen.
It is as simple as choosing your clips, adding titles, music, and effects to create a professional movie. In iMovie, you can add photos and videos to projects, trim clips, add seamless transitions and fade audio, or use a slo-mo or speed up for faster playback.
You get to choose from 13 creative video filters & over 80 smart soundtracks on iOS that can intelligently adjust to match your movie’s length. You can also add built-in sound effects or record your voiceovers. Further, through iMovie titles and backgrounds, you can quickly create personalized title cards, credits, and more.
With the green screen effects, you can add or change background colors and patterns. You can also adjust title and background durations or add any graphics or logos to your videos.
You can share your video through Messages or post on popular social media sites like Instagram and publish directly to YouTube in 4K output resolution.
2. Movavi Video Editor Plus
Movavi Video Editor Plus for Mac is a powerful video editor for macOS. With Movavi, you can add titles, transitions, and filters to your videos in a single click. Also, you can change your backgrounds to solids or any customized images with the Chroma Key or Green Screen feature.
You can easily set the aspect ratio for your videos through presets or customize settings to your required video output. You get options to stabilize a shaky video, add effects like selective color, leak lights, halftones, or add motion blur to your videos to enhance your videos’ quality post-production.
You also get options to easily trim out and add or delete video clips, add voiceovers and produce the video as a picture in picture format. To top it off, you can also get access to thousands of effects, stickers, and transitions through the Movavi Effects Store. Ready to make a purchase? You can always get the best deals online with Movavi discount coupons.
3. Wondershare Filmora Video Editor
Wondershare Filmora is an extremely easy-to-use video editor with an equally advanced toolset. You get options to use keyframes, chroma-key, and add voiceovers. The motion tracking feature helps you easily track and add animations to your moving subject in the video.
There is a huge collection of effects like creative transitions, filters, titles & motion elements you can use from the library. There’s even an option to copy the color effects from one video clip and apply them to the entire batch of clips to save time alongside using keyboard shortcuts.
Apart from these, there are a couple of Mac exclusive features to use. The hardware acceleration on the Mac helps you with faster & smoother editing of heavy files. The touch bar support gives you a faster way to gaze through your video & scrub through your timeline.
You can directly share your work to social media channels from within the app itself.
4. DaVinci Resolve
DaVinci Resolve lets you do editing, color correction, visual effects, motion graphics, and audio post-production in a single software. It has an elegant & modern interface that is comparatively easy to learn for new users.
DaVinci Resolve 17 comes with a new image processor supporting wide gamut HDR, a powerful audio engine with 3D audio workflows & an AI-based magic mask.
One of the best parts of DaVinci Resolve is that it is divided into “pages”. Every page is a dedicated workspace and hosts tools for specific tasks.
The Fusion page helps with visual effects and motion graphics. Color-correction can be done on the color page & audio enhancements on the Fairlight page. The final output & media organization is done on the media and deliver pages.
Through the Fusion tab, you can access a node-based workflow that helps create sophisticated effects and 2D/3D animations. It is supported by advanced animation curves and keyframe editors that render organic and near realistic animations.
OpenShot is a cross-platform video editor supported on Linux, Mac, and Windows. With OpenShot, you can easily trim your videos & work with unlimited tracks. It also supports keyframes and animations, which you can use to fade, slide, bounce or animate any objects in your video.
Through the video effects engine, you can remove your video’s background, invert colors, & adjust brightness. You also get options to insert audio, text titles, add 3D animations like snow or light flares.
The ‘time effects’ feature allows you to reverse playback, use a slo-mo, or speed up playback on your video output. OpenShot uses a simple user interface and is supported in over 70 languages.
Lightworks is also a cross-platform video editor with support for Mac, Windows & Linux. Lightworks has options to trim videos, render edit on your videos in the background & also supports multi-cam editing.
It also has options to correct primary & secondary colors, add/remove blurs, mattes, and masks, including 100+ inbuilt effect presets. It supports HD, 2k & 4K resolutions along with VFX support. Through Boris Graffiti, you can add 2D & 3D Title Animations with the help of Presets.
The video output is supported for YouTube, Vimeo, Facebook, and Instagram. You even upload directly to your YouTube account from the app itself.
7. HitFilm Express
HitFilm Express has a host of features that are meant for amateurs as well as professionals alike. It has many options for video editing & post-production like animation support, composite enhancements, audio enhancers & picture-in-picture support. You can also create vertical videos from horizontal videos to upload on your social media channels.
HitFilm Express also supports smooth transitions and tools to work with Go Pro footage. You can reframe and adjust 360° photos and videos by tweaking the lens curvature and motion blur effects.
Some advanced tools also let you use keyframes and chroma key features.
Conclusion: Choosing the Best Video Editor
In 2020, 92% of marketers said that video is an integral part of their marketing strategy.
The first step with creating awesome videos is producing great content within the video. Once you have figured out what that great content is according to your target audience, you can do the post-production and editing with one of the seven best video editors for Mac.
Choosing the best one for you amongst them entirely depends on your specific marketing needs and requirements.