For many businesses, Mother’s Day is a great opportunity to generate new sales. The holiday also affects online shopping trends. Mother’s Day is an opportunity for brands to get creative and connect with their customers. Here are two Kenyan brands that stood out this Mother’s Day;
1. Betika Mothers Day #MumOfTheMatch
Emotion is one of the most powerful drivers of Mother’s Day ad campaigns. Today’s shoppers are increasingly demanding authenticity in advertising.
Betting company Betika does this in their Mum of the Match Ad (M.O.T.M) campaign. Here they feature a mother of a soccer player highlighting that behind every man of the match is a mother.
2. Copia; A Kenyan Mum
Copia is an e-commerce platform built to bring regular Africans quality goods at low prices, regardless of their income level, access to technology or location. This Mothers Day they rolled out a funny and relatable campaign where they paired typical things Kenyan mums say with their products.