Instagram Guides are a cross between Instagram carousels and blog posts and are an easy way to repurpose your best content.
Instagram Guides are a cross between Instagram carousels and blog posts. They can be created using pre-published posts, places, or product listings from the creator’s account or public accounts. Each guide includes a cover image, title, introduction, and optional descriptions for entries.
Once created, Guides appear in a dedicated tab on a person’s or brand’s profile and can be shared in Stories or direct messages. Entries can be edited, added, or removed as the account owner desires.
How to use Instagram Guides
New to creating Instagram Guides? Follow these steps to create Guides with posts, products, or places.
How to create an Instagram Guide with posts
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From your profile, click the plus symbol in the upper right corner.
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Select Guide.
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Tap Posts.
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Choose a post from your feed or a saved post published by other public accounts.
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Tap Next.
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Add your guide title and description. If you would like to use a different cover photo, tap Change Cover Photo.
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Double check the prepopulated place name, and edit as needed. If you wish, add a description.
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Tap Add Place and repeat steps 4–8 until your guide is complete.
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Tap Next in the upper right corner.
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Tap Share.