• Advertise
  • Jobs
  • Freelance Gigs
  • Motoring
  • Money
Wednesday, May 25, 2022
  • Login
  • Startups
    • About US
  • Reviews
  • Business
  • Motoring
  • Blockchain
    • Crypto News
  • Insider
    • Obituaries
  • Women
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Columnists
No Result
View All Result
  • Startups
    • About US
  • Reviews
  • Business
  • Motoring
  • Blockchain
    • Crypto News
  • Insider
    • Obituaries
  • Women
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Columnists
No Result
View All Result
TechMoran
No Result
View All Result
Home How To Hacks & Facts

5 Can’t-Miss Benefits of Using Native Advertising Platforms

Did you know that all of the best native advertising platforms have something in common? 

They are a profitable tool for advertisers to increase conversions, lead generation, and sales for publishers to improve user experience and monetize their websites. Amazing right?

Native advertising is fast growing into popularity because of the advantages and benefits it offers advertisers. 

Native advertising favours marketers by seamlessly fitting into existing contents in the form of paid tweets and sponsored posts, thereby making it more natural-looking when surrounded by contents. 

It can attract more readers because native advertising uses the format and style of the digital content to promote a certain content or product. 

Messages displayed on native ads can attract more attention because they have a greater possibility of going viral on social media as consumers share them.

Types of native advertising

There are two types of native advertising in digital environments:

• Open native advertising

This type of advertising is shared on various platforms or pages at once, promoting the same content or topic.

• Closed native advertising

As opposed to the former this typology of native advertising is published by a particular page or environment and formatted according to the style of that environment. 

However, according to the classification established by IAB USA, native advertising can be divided into six different types, namely;

  • Advertisement integrated into the editorial content.
  • Advertisement on search engines.
  • Recommendation widgets.
  • Promoted lists.
  • Standard advertisements, integrated with native advertising.
  • Tailored native advertising.

Five Benefits Of Native Advertising 

  • It aligns easily with your marketing funnel
  • It is non-disruptive.
  • it helps you build brand awareness.
  • It contributes to brand credibility.
  • It is simply effective.

Strategies to create a standard native advertising

  • Define your audience very well 
  • Pay special attention when creating contents.
  • Analyze periodically.
  • manage expectations properly.
  • Detect weak spots, find the reasons, react as soon as possible and review the improvements. ( Test, analyze and react ).

Essential variables and qualities to consider when examining native advertising :

  • The publishing partners audience
  • Account management
  • Creative assistance
  • Tracking and reporting
  • Bidding optimization
  • Targeting and retargeting
  • Timing and testing

Characteristics of native advertising

  • Useful and brilliant contents.
  • Proper organization of contents according to necessity.
  • A good native ad should be adaptive.
  • Native ads should be able to meet consumer’s needs.
  • Native ads help publishers increase their ad and revenue with header bidding, intelligent analytics and strategies and superior quality.

Advantages of native advertising

  • Native advertising benefits content viewers, publishers and advertisers.
  • Native advertising drives millennials to make purchases.
  • Native advertising is useful on any platform.
  • Native advertising is less disruptive and interruptive, unlike any other ad format.
  • With native advertising, marketers can deliberately place contents into an environment where it will be seen by any audience they choose, thereby putting publishers in control.
  • Native advertising is more likely to capture the attention of the audience due to its very soft approach and relevant contents that fits in timelines.
  • Native advertising makes it easier for potentials to be reached. This is because if the content is engaging, informative and relevant as it should be, readers are more likely to engage with like and also share content.

Conclusion

Native ads offer you an excellent way to reach, and not irritate your targets. It is unobtrusive and un-interruptive, which is an advantage of native ads.

Readers 1,175

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

James Musoba

James Musoba

Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

Related Posts

6 Auto Transport Trends Defining the Early 2020s at Super Speeds
Hacks & Facts

6 Auto Transport Trends Defining the Early 2020s at Super Speeds

by James Musoba
November 4, 2021
0

Auto transport isn’t as simple as the trailers you see on the highway. The transports themselves are just the tip...

You Can Now Post to Instagram Directly From Your Desktop.
Hacks & Facts

You Can Now Post to Instagram Directly From Your Desktop.

by Yvone Kendi
October 19, 2021
0

Instagram is introducing a new feature that will allow you to post photos and videos to the social network directly...

Guides

5 Ways to Get Faster Facebook Engagement

by James Musoba
October 15, 2021
0

The reach on social media platforms like Facebook is massive, but so is the competition! Besides followers, Facebook engagements are...

4 Tips for Those Who Are New to Online Casino

May 13, 2022
Top 8 Free Online Tools for Freelancers

Top 8 Free Online Tools for Freelancers

November 1, 2021

Top 5 Payment Methods for Japanese Players

August 10, 2021
Please login to join discussion
  • Advertise
  • Jobs
  • Freelance Gigs
  • Motoring
  • Money

© 2022 TechMoran Ltd, All Rights Reserved.

No Result
View All Result
  • Startups
    • About US
  • Reviews
  • Business
  • Motoring
  • Blockchain
    • Crypto News
  • Insider
    • Obituaries
  • Women
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Columnists

© 2022 TechMoran Ltd, All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version
%d bloggers like this: