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Online Marketing Tools That Businesses Should Not Be Without

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Marketing plays a significant role in the success of any business. No doubt, there are numerous challenges to overcome by starting with creating a comprehensive business plan as well as moving on to financing and implementing a marketing plan.

But there is no need to worry because there are new tools, tricks, tips, or trends surfacing to help you develop a successful strategy. It is also considered the best way to be more informed in order to implement marketing tools. These tools offer various attributes and help you make more decisions on how to create or optimize content for the business.

There is a great need to know that marketing tools come in a wide range of choices in this age of digital technology that comprises automated email marketing campaigns as well as social media campaigns. Moreover, these tools also cater to specific functions in order to help you carry out your marketing strategy. Let’s have a look at some of the effective marketing tools.

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Google Analytics

What we see in new clients who explore digital marketing is that they don’t know where to start while utilizing their data. As we know that there are endless ways for customers to interact with your brand in this modern era that is available everywhere from in-store to tablets to smartwatches, now it has become challenging to piece together a complete picture of your audience. That’s where Google Analytics comes in to provide numerous functions such as measuring bounce rates, conversion rates, and many more.

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Constant Contact was used to be the go-to service for newsletters until MailChimp came along. Tolls such as MailChimp makes crafting newsletters more fun and many designers prefer using it over other tools. MailChimp is an amazing email marketing tool that allows you to create, send, as well as track HTML email campaigns as well.

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From an SEO perspective, people love that it has powerful reporting features as well as it comes with integrations that give functionality. Moreover, one click and the recipient shares your content on Twitter by helping you increase the overall exposure.


SMS Marketing is considered one of the best channels to engage and build loyal customers. It offers the customers promotions and offers information about the business. By using, TouchSMS, your clients feel appreciated by keeping them as the main focus of your business.

Keep in consideration, SMS not only engages the existing customers but also drives new business to the company. If you have something of value to the customers, then an SMS marketing strategy will help spread the word to their families, friends, and colleagues.


Canva has been one of the greatest tools for SEO, editorials, as well as social teams. Once a template has been created, it can be utilized by anyone on the team. While working with clients, the designs used for social shares must be in line with their visual standards. For this purpose, Canva’s template feature can create these templates for any of the clients and have a stunning blog image done in no time. Most importantly, no training is required. Moreover, it saves a lot of time and great to work with.


Mention is a media monitoring, as well as a media tracking tool that is responsible to monitor virtually all mentions of the brand online. It helps you get your online promotional efforts because it allows you to track as well as stay informed of every instance of the brand name online. It is fascinating to know that Mention also allows you to stay informed through keyword tracking, which offers a great opportunity for your brand to enter the discussion in real-time.

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Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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