Home Tech  MaxAB, Egypt’s wholesale food & grocery ordering platform raises $40M to expand across the MENA region

 MaxAB, Egypt’s wholesale food & grocery ordering platform raises $40M to expand across the MENA region

by Milcah Lukhanyu
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MaxAB, Egypt’s B2B wholesale food and grocery ordering platform raises $40M in a Series A round to expand it’s physical footprint across the MENA region, following its expansion to every key city in Egypt by the end of 2021.

The round brings MaxAB’s total investment to more than $45m since its seed round in September 2019. MaxAB will use the funds to scale its recently launched business verticals including new supply chains and embedded finance solutions and as well bring onboard some of the best minds in the world to join the dynamic team, further positioning Egypt as one of the primary technology hubs in the region.

According to Belal El-Megharbel, Co-Founder and CEO at MaxAB: “Three years ago we embarked on an ambitious mission to create a more cohesive, transparent and efficient food and grocery supply chain in Egypt. This additional capital will allow us to continue to give retailers the economies of scale our platform offers while serving many more new customers. Being backed by a diverse group of renowned and experienced investors will enable us to rapidly scale our operations across the MENA region and developing markets.”

The $40M Series A round was led by RMBV, a prominent impact investor in North Africa with participation from the IFC, Flourish Ventures, Crystal Stream Capital, Rise Capital, and Endeavour Catalyst as well as MaxAB’s existing investors, Beco Capital and 4DX Ventures.

Founded in 2018, MaxAB serves a network of traditional retailers (Mom-and-Pop stores) across Egypt using tech to develop a transformative supply chain model and offer a product that empowers both traditional retailers and suppliers.

MaxAB serves traditional retailers, offering the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added services. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

“The COVID-19 pandemic has highlighted the unique structure of Egypt’s economy, with hundreds of thousands of shopkeepers and small businesses becoming the lifeline of our country at the time of crisis,” said Ahmed Badreldin, Managing Partner at RMBV. “We are delighted to be backing visionary entrepreneurs that have created a transformative business with impressive growth that is a catalyst for financial inclusion and job creation. We look forward to supporting MaxAB in its next phase of development as they continue delivering on growth and innovation.”

Despite the pandemic, MaxAB has been able to impact the lives of more than 55,000 retailers, successfully fulfiling more than 1 million orders, and creating more than 1,600 direct jobs in the process. It has grown more than 5x year-on-year, fuelled by its capacity to reliably fulfil deliveries within 24 hours of orders being placed.

“MaxAB is set to play a central role in retailers’ financial lives – it directly boosts retailers’ profits by reducing the hassle and the cost of buying inventory and, with embedded fintech products in its core offering, customers can easily buy more goods and pay for them seamlessly,” said Ameya Upadhyay, venture partner at Flourish Ventures. “With its founding team of seasoned operators who have scaled world-class ventures before, MaxAB is pioneering the global trend towards Embedded Finance. We are proud to back MaxAB as our first investment in Egypt and eager to see the next step in their journey.”

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