The MultiChoice Group has unveield a new, exciting channel offering: Maisha Magic Movies in response to increasing demend of local content in the East African market.
Set to go live on Monday 26 July 2021 at 4pm (EAT) and will be available to DStv customers on DStv Compact, DStv Compact Plus and DStv Premium packages, the channel was inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian audiences, though it will be available in all key markets across the African continent.
In a statement, Timothy Owase, Chief Executive Officer Kenya Film Commission said, “The Commission commends the efforts of Multichoice in availing a platform for airing local content and we are proud to be associated with you as you launch this new channel – Maisha Magic Movies. We are glad that Multichoice remains dedicated to the growth and development of the local film industry in East Africa. As a Commission whose mission is to develop a vibrant and sustainable local film industry, movies excite us! We look forward to this new platform, joining Maisha Magic East, Maisha Magic Plus and Showmax, that will showcase the best of East African content to the Kenyan audience that yearns for Kenyan content.”
Maisha Magic Movies will be a game changer within the East Afrcian market as well as in an industry where the creation of local movies has proven to be in deficit. Viewers can look forward to exciting homegrown titles in various genres including action, thriller and drama including titles by leading producers in the region such as 94 Terror, Damu Moja, Freedom Movie, Kizingo, Kutu, Mume Mzee, Sangita, The Torture and Worlds Tofauti among others.
Timothy Okaro, M-Net Regional Director for East and Southern Channels said, “M-Net is undoubtedly Africa’s most loved storyteller and we partner with both local talent and the world’s best production studios to ensure our customers have an unrivalled selection of the best general entertainment content. Through our Maisha Magic East & Maisha Magic Plus channels, MultiChoice has made extensive investments in the development of original programming sharing the best of African content across the continent. The introduction of Maisha Magic Movies further shows our commitment to continue to investment in the local film and TV industry.”
In anticipation of the new strategic offer that addresses viewer demand, Barbara Kambogi, Channel Head for Maisha Magic Movies said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand, hence the launch of Maisha Magic Movies. We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer. This channel is something our audiences can truly be proud of and call their own,” said Kambogi.
She closed off by expressing her excitement about spearheading the hyper local movie channel as well as the investments that have been injected by MultiChoice which aim to ensure growth and accessibility of premium and local movie content across the globe. “We will continuously study audience taste and where warranted, adjust the content to ensure that we remain relevant and topical throughout the life cycle of the movie channel” said the Channel Head.
DStv customers are encouraged to stay connected and set their reminders as to not miss the the best in East African movies produced by renowned content curators, notably Kang’ethe Mungai, Lovis Marcel Asimwe and Mulwinda Richard.
Kang’ethe Mungai is a Film Producer, Director and Script Writer from Kenya. His notable films include the multi award winning World Tofauti that featured Avril (Judith Nyambura), one of Kenya’s top singers, songwriter and actress as well as prolific award-winning actor Innocent Njuguna. Who can forget the reviting action based Uradi (2021), which featured Kenya’s top actors such as Robert Agengo, Peter Kawa, Bilal Mwaura and Shiks Kapyenga.
Lovis Marcel Asimwe started his career in 2008 and is known for his astounding productions entitled: A reason to die (2012), Kiraurau (2015), Nambachi (2016), Mwisho wa hukumu (2020) and the reviting Kutu (2021) which aired on Tanzania’s most loved local storyteller- Maisha Magic Bongo.
Mulwinda Richard, award winning and most nominated Director and Producer for Uganda’s movie category. Richard started his career in 2006 and launched his biggest career break in 2011 through his movie With Cindy and later in 2016 through his movie entitled Freedom Movie that scooped numerous awards both locally and internationally.
Customers can purchase the DStv HD decoder by simply dialing *423#, or via online platforms Jumia, at any MultiChoice Kenya branch, dealer outlet or select supermarkets countrywide. For more information about the Maisha Magic Movies channel, general entertainment content, products and services, visit www.dstv.com.
Dial *423# to buy, pay, reconnect or clear error codes. To manage your DStv account download the MyDStv App to check balance, pay, change package or clear error codes. You can also visit the official DStv Kenya social media pages via the handles below for more information: