We have to get people to visit our website to run an online business. It’s just like getting people to get inside your shop or office where you can convince them to buy what you are offering. However, it’s not very easy to attract website visitors. There are already so many similar websites that are probably offering something better than you because of their experience. While it can be challenging, it’s not impossible. Here I’ve discussed how you can get people to visit your website.
Run Paid Advertisement
Every new website should invest in paid advertising. It’s understandable that paid advertising costs you per visitor, but it’s important until you build brand awareness. It will be easier to get those visitors back once they have gained some value from you. You should take advantage of https://firstpage.com.au/google-display-network/ to get more people to visit your site and learn about you and your business.
Focus on Subscribers
If you want people to keep visiting your website, get them to subscribe. Every visitor from paid advertisements is not going to be cheap. They won’t be able to pay for their visit if they don’t subscribe. Once they have subscribed, you can send offers and newsletters to get them to keep returning. You can offer something valuable in return for their email address. Be clear about why they should subscribe and how you can offer them value.
Build Social Media Following
A social media page is also just like a website. However, it’s much easier and cheaper to manage. You should create a page of your website on all social sites and attract your prospects to follow you. Every time they open their social app, they will see your post in their feed. If the post is interesting, they will follow the instructions. If you want them to read or see something on your website, a post with a good copy will get them to follow.
Create More Pages
You should create more blogs and landing pages on your website. Each page covers a set of keywords. People search those keywords on Google and search engines like Yahoo and Bing. When you index your page for those keywords, it will appear in search engine result pages. If it ranks and the reader finds it interesting, he will click it and visit your website.
Write Attractive Headline and Description
People will keep ignoring your page on search engine result pages if you don’t write an attractive headline and meta description. You should think of something that your target audience wants to hear and use it as the title. Make sure it’s realistic and not misleading or you will end up doing more harm than good.
Publish Linkable Assets
Any piece of content that people are likely to share is a linkable asset. It’s called linkable because they will have to provide a link to the source when they share. Whether they share it on their blog or social media page, you will get more exposure and traffic.