Tinder has said it will ID Verification available to members around the world in the coming quarters in a privacy-friendly move to secure its users’ safety.
Tinder’s ID Verification was first rolled out in Japan in 2019 and the firm now says it will work with experts, local laws and regulations from country-to-country, to enable it know which documents to use then roll out the feature voluntarily, except where mandated by law.
“ID Verification is complex and nuanced, which is why we are taking a test-and-learn approach to the rollout,” said Rory Kozoll, Head of Trust & Safety Product at Tinder. “We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with. And we hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process. We look forward to a day when as many people as possible are verified on Tinder.”
Over the last two years, Tinder has rolled out more than 10 key Safety features demonstrating a deep investment in technology that reduces anonymity, increases accountability and helps members stay safe with features like Photo Verification, Noonlight, and Face to Face video chat. Tinder has also announced it will integrate with Garbo, a female-founded, first-of-its-kind, non-profit background check platform.
“We know that in many parts of the world and within traditionally marginalized communities, people might have compelling reasons that they can’t or don’t want to share their real-world identity with an online platform,” said Tracey Breeden, VP of Safety and Social Advocacy at Match Group. “Creating a truly equitable solution for ID Verification is a challenging, but critical safety project and we are looking to our communities as well as experts to help inform our approach.”
Tinder is continuing to invest in safety and working in partnership with experts; this commitment is part of Match Group’s previously announced $100M investment in talent, product, technology and moderation efforts related to trust and safety in 2021.
