It is now called “Xiaomi 12 Ultra” rather than “Xiaomi Mi 12 Ultra” because the notable brand is being stepped, precisely ten years after the “MI” was first seen on the Xiaomi smartphones, precisely the Xiaomi Mi 1.

Xiaomi fans have no choice but to get accustomed to how the “Mi” branding will be wiped out; later on, After the Xiaomi Mi 11, the Xiaomi 12 will follow the same trail. The Chinese brand has now confirmed these rumors to be true to XDA developers.

Truth be told, this change has effectively started with the Xiaomi Mix 4, regardless of whether the assignment of the phone was as yet conveyed in places as “Mi Mix 4″, so Xiaomi has erased the” Mi ” in marketing. Xiaomi’s next event will be on September 15.

The brand has not justified itself of why this sudden change is necessary. In China, currently, Xiaomi phones are being promoted without the “Mi” branding. It would be possible that this progression should additionally build the global brand attention to Xiaomi. When asked what Mi implies, co-founder Lei Jun once answered that it represents both ” Mobile Internet” and “Mission Impossible.”

The brand has been operating in the cell phone market for ten years until now. By the way, if you remember, the M1 11 was presented in August 2011. The smartphone with Qualcomm Snapdragon S3, 1 GB of memory, 4 GB of flash memory, an 8-megapixel camera, and a 4.3-inch touchscreen with 854 x 480 pixels was already delivered with Xiaomi’s popular Mi user interface, MIUI for short, the first product to be launched with Mi branding, back in August 2010.