Taking advantage of social media’s marketing superpowers is something that every small business owner should start doing. For some, buying Instagram followers can help them get started.
The amount of competition that small businesses face today can sometimes be too much to handle. Small businesses are essentially the backbone of the global economy today, as there are approximately 400 million registered small businesses around the globe. That’s a lot of entrepreneurs and even a whole lot more ambition.
But unfortunately, as many of us know all too well, small businesses were among the first to get hit hard by the pandemic’s damaging effects. According to a recent report from Yelp, more than 60% of the small businesses in the US, closed their doors permanently thanks to COVID-19. And the rest of the business owners around the world saw the same if not more damage.
With the combination of a worldwide pandemic and an overcrowded market to boot, an immense amount of pressure has been placed on small business owners. For many, it feels like there’s nothing they can do to get ahead. But before jumping to this conclusion, people need to first be sure that they are utilizing social media to the best of their abilities.
All the new online tools that business owners and everyday people have at their fingertips are a part of the reason why the competition is so fierce these days. Anyone with enough ambition can learn how to start a business, all from the comfort of their own home. This huge wave of accessibility has, as just mentioned, created a massive uptick of competition for small business owners everywhere. But being a savvy Instagram expert can help.
Many business owners in the United Kingdom have turned to bending the rules a bit, and they choose to buy Instagram followers from the UK. Although it might seem taboo to some, others view this social media marketing strategy as a necessary step to take in order to get an edge over competitors.
Why should business owners buy Instagram followers?
The number one reason many businesses fail to gain a large follower count is simply due to the fact that people aren’t taking notice of their Instagram page and content. And this usually isn’t because their content isn’t good enough or well thought out enough. Even the most well-curated content can get buried under the competition if you don’t keep your target audience interested.
Getting noticed by the right people from your target audience
Studies by Facebook, have shown that the average person spends only about 1.7 seconds on any given post they might see while scrolling through their social media feeds. That’s not much time at all. The only way to gain new followers and potentially loyal customers in today’s face-paced world is by catching and holding onto people’s attention.
Buying followers on Instagram has been shown to improve an account’s curb appeal, making it appear more attractive and therefore more likely for people to think it’s worth a follow. This increase in the likelihood of gaining followers is what will help business accounts generate organic growth in the long run.
Add social proof to your Instagram profile
Most of the time, when people follow a business’s account, it’s because the content that they are sharing is helpful to them in some way. It brings something of value to their home feed. And in order to hold any value, a voice of authority is an important trait to have.
For example, Let’s say a person sees two Instagram accounts belonging to local real estate agents, and it just so happens that this person is looking to buy their first home. The person is much more likely to follow the real estate agent with a larger amount of followers. And the decision is all thanks to the ever so persuasive “voice of authority”.
The more followers an account has, the more authoritative in their niche they appear to be. So for this reason, investing in your follower count, will ultimately help your business to be more appealing to future followers. This is why these social media marketing services are so popular these days.
The risks you could face when buying Instagram followers
Sure, you can buy followers on Instagram, but after making your purchase, you could find out that the followers that you’ve just bought don’t interact as much as you expected with your content. So, make sure that you post great engaging content if you wish to get a reaction from your purchased followers.
When you buy followers on any social media platforms, you’re typically just buying numbers as these are fake followers with fake accounts, also called bot followers. Which, as mentioned before, numbers are important for catching the attention of others. But engagement is also important. So when people think that purchasing Instagram followers will be the only thing they need to do for seeing optimal growth, they couldn’t be farther from the truth. You also need to attract high-quality followers to your Instagram account and find ways to engage with these real followers.
Even after you buy Instagram followers from the USA, you’ll still need to spend time engaging with your organic followers and seeking out engagement in return. Things like comments and likes are crucial for further growth. And it’s all thanks to Instagram’s always-changing algorithm. As of now, accounts with a higher level of engagement are more likely to have their content discovered in other people’s feeds.
The risks of buying a fan base appear when a person ends up having more fake followers than real ones. Without a solid organic foundation of followers to provide engagement, it will be much more difficult to maintain a healthy level of engagement. The best way to avoid this is to always be sure to maintain more real followers than purchased ones.
The risks presented when you purchase Instagram followers are pretty substantial, but they can actually be easily avoided through careful purchasing. Being aware of not buying new followers too fast, and always from quality sites, will ensure that you’ll see results in the best way possible.
Marketing for your business will always be time-consuming and will always require tons of hard work and persistence. Those that succeed will usually be the ones that are giving it their all. But remember, sometimes it’s ok to work smarter, instead of working harder. And for some small businesses, the smartest option is to purchase followers on Instagram.