Meta has launched a Business Coach tool on WhatsApp to assist African SMBs in growing online.


Meta has announced the launch of Facebook Business Coach, an innovative and simple way for small and medium-sized business (SMB) owners in South Africa, Nigeria, Kenya, and other English-speaking countries to learn more about growing their business online with Facebook, Instagram, and WhatsApp.

The Facebook Business Coach, which is available on WhatsApp, is a free, low-cost educational chatbot tool with which users can interact in a simple, conversational, and convenient manner.SMBs now have access to self-paced, automated lessons that teach them how to establish a presence in today’s ever-changing digital economy.

It offers step-by-step courses and tutorials, as well as useful infographics, videos, and audio clips, as a free curriculum platform. Learning material is suggested based on the user’s needs and questions, with the option to navigate the curriculum via the menu. While the WhatsApp bot helps SMBs learn the basics quickly, users can also access more in-depth training and become officially certified with Meta Blueprint courses online.

The content was created to help business owners with a variety of issues, such as how to create eye-catching business pages on Facebook and Instagram, as well as how to use Messenger and WhatsApp to communicate effectively with clients.

“In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success,” said Nunu Ntshingila, Regional Director Meta Africa. At Meta, we are committed to providing African SMBs with the tools they need to succeed online. We know that they are the African economy’s backbone and the engines of economic growth. We hope that the Facebook Business Coach will be their partner on this journey, providing them with the training they require via their mobile phones.”

Anyone can use the Facebook Business Coach educational tool on WhatsApp, which is one of the ways Meta provides opportunities for education and business growth through its platforms.

Visit this link to start talking to the Facebook Business coach on WhatsApp.