Yalla Fel Sekka (YFS), a leading on-demand logistics company specializing in quick delivery and dark store management , has raised $7 million in a Series A round. DisruptAD, ADQ’s venture platform, led this funding round.
YFS will be deploying the new funding to expand its presence in cities across Egypt and the MENA region while continuing to build out its network of hubs and optimize productivity. It will focus on furthering its leadership in machine learning and in developing its innovative operational strategies.
YFS is the only reliable and cheap immediate delivery service for businesses in Egypt’s urban areas, the region’s largest and fastest-growing economy.
YFS is already a leader in the country’s quick delivery market for groceries, food, e-commerce consolidators, retailers, and pharmaceutical products, thanks to its digital platform and diverse fleet of 1,000 motorbike and van drivers.
YFS is constructing the region’s critical infrastructural backbone for next-generation logistics services and aims to build Egypt’s largest urban distributed network of dark stores and micro-warehouses.
“We are now delivering over 10,000 orders per day while being gross margin positive only 18 months after launch in a vibrant but competitive market. Our gross merchandise volume is growing at a monthly rate of 20% and our customer retention is above 90%,” said Yasmine Abdel Karim, CEO and co-founder of YFS.
YFS, co-founded by Khashayar Mahdavi and Yasmine Abdel Karim, has risen to the top of the field in the country because of its skilled operations staff and constant efficiency advancements, resulting in a high utilization rate.
Customers anticipate near-instant deliveries, which YFS is meeting with its patented, data-driven technology. Since its inception in March 2020, the company has developed at an exponential rate, completing two million deliveries across Egypt.
Cairo, Giza, Alexandria, Mansoura, and Tanta are among the cities where YFS has expanded its operations.
“We are very pleased to welcome DisruptAD alongside our original seed investors as we see tremendous growth and opportunities ahead. YFS’s accelerating growth in its fleet size, a pool of drivers, micro-warehouses and dark stores is creating a powerful network effect, enabling us to dominate instant delivery in Egypt,” added Khashayar Mahdavi, co-founder and Chief Strategy Officer of YFS.
Amer Al Ameri, Head of Venture Capital and Technology Investments at ADQ, added: “Supporting the YFS team and their execution capabilities represents our long-term commitment to boost impactful future-focused solutions. We are actively deploying capital into innovative businesses to sustain value creation with long-term economic benefits. By bolstering YFS’s development plans we will enable Khashayar and Yasmine to expand their leadership position in Egypt and beyond.”