Brimore, Egypt’s largest social commerce platform, has invested $5M in end-to-end logistics service provider Milezmore, Egypt’s first startup to provide cloud fulfillment, last-mile delivery, and customizable operations solutions.
On the back of unprecedented growth, Brimore believed that investing in a company that manages all its logistics was the way forward, especially since Egypt still suffers from the inefficiencies of the traditional supply chain structure. Milezmore has enabled Brimore to adapt to the ever-changing requirements of growth and has been a main factor behind Brimore’s rapid expansion. While Brimore was its first entry into the market, Milezmore rapidly expanded to cater to many other companies.
According to CEO and co-founder of Brimore, Mohamed Abdulaziz: “For decades, Egypt has suffered from a fragmented traditional supply chain structure that no longer works with the rise of new commerce models, especially after being hit with a global pandemic. To address this challenge, we believed that the best solution was to invest in Milezmore to handle all the heavy operations. After all, Brimore’s promise is to create smart infrastructure for the masses, and our investment in Milezmore is a testament to that.”
In the span of one year, Milezmore experienced tremendous growth and built an infrastructure reaching a warehousing area of +20k SQM, expanding its footprint to the whole country through 15 delivery hubs, processing +15M pieces, delivering +1M packages, and attracting +25 new customers in different industries.
Milezmore’s mission is to enable its merchants to capture high growth potential by providing supercharged cloud logistics solutions. The new capital will enable Milezmore to blitz scale its cloud solutions through robust technology, expandable storage area, higher delivery capacity, and double its team to enable a 50X increase in its customer base.
