Shatablee, a digital interior design and build platform tackling a variety of finishing issues in the Egyptian market, has raised $1.2 million in funding to expand operations and fully digitize the interior finishing journey.
Shatablee, which was founded in 2021, aims to digitally transform the traditional home finishing process by providing unprecedented solutions that allow all homeowners in gated communities to have access to a faster, easier, and more cost-effective journey by combining a variety of financial solutions on a single digital platform.
Shatablee allows users to choose their unit type within their home compound and then browse through a gallery of multiple design packages ranging from premium to exclusive to luxury.
Users can then customize the designs for each space within their unit to their own preference, choosing from a variety of financing plans and submitting their order. Once order is confirmed, Shatablee starts the build phase and completes the entire process in the span of 90 days.
“The sheer size and fragmentation of the market play to our advantage. We believe that Shatablee is best suited to address the asymmetries faced by customers as well as professionals in the market, be it the lack of financing, the prolonged time to deliver that may take up to 12 months, the limited price transparency or the inadequate quality of houses created across many segments, especially within gated communities” said Mostafa Amer, founder and CEO of Shatablee.
According to the founder, the capital raised will be used to empower the company’s ambitious growth strategy and the implementation of its expansion plans in its home market.
