Home Android Samsung launches trade-in programme to put its Galaxy S22 series into more hands

Samsung launches trade-in programme to put its Galaxy S22 series into more hands

by Sam Wakoba
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Samsung’s Galaxy S22 Ultra 512GB retails at KShs. 159,999 while the Galaxy S22 Ultra 256GB is at KShs. 148,999; Galaxy S22+ 256GB at KShs. 116,999 and the Galaxy S22 256GB at KShs. 99,000, rates which may appear to be a little pricey to a good number of Kenyans.

However, in a move to increase the sales of its Galaxy S22 series, Samsung Electronics has launched a Trade-in programme in partnership with Badili Africa to exchange any of their used Note or S-series device for the latest Galaxy S22 series. Users will also get instant cash discounts after the purchase of any of the exciting three new Galaxy S22 series smartphones.

In a statement, Mr. Charles Kimari, Director, Mobile Experience, Samsung Kenya Branch said, “Our team is galvanised by the response to the Galaxy S22 series, which is why through the trade-in programme and our partnership with Badili Africa we are looking forward to offering unprecedented value in innovative ways to our consumers.”

This comes after the recently concluded pre-order period that saw Kenyans purchase over 2000 S22 units in one month. The Galaxy S22 series is the most powerful range of devices the global tech company has ever created and the devices are now available at all Samsung stores as well as dealer stores nationwide.

The Samsung Galaxy S22 series includes the Galaxy S22, Galaxy S22+ and the Galaxy S22 Ultra, which is integrated with fan-favourite Note series and built-in S Pen. The premium phones are equipped with an image sensor that is larger than the celebrated Galaxy S21 Series, along with a host of innovative camera features like Nightography designed to break the rules of light, and enhanced with incredibly intuitive and pioneering AI technology.

The S22 series comes with a pro-grade camera and video technology and Samsung’s first 4nm processor which takes performance to new speeds. Galaxy S22 Ultra’s battery that can last two days. The Galaxy S22 Ultra is the most powerful Ultra device Samsung ever made; a stunning device, packed with next-generation videography and viewing capabilities, an expansive and bright display, 45W superfast charging and Galaxy’s most intelligent camera yet.

Galaxy S22 Ultra is available in Phantom Black, Phantom White, Green, and Burgundy while the Galaxy S22 and S22+ are available in Phantom Black, Phantom White, Green and Pink Gold and comes with the coveted Samsung Care+.

Consumers who purchase during this limited launch offer will also receive a Clear view cover and travel adaptor complimentary as part of their startup kit.

Customers can visit select Authorized dealer stores across the country to get a valuation done of their device and sign off on the trade in for the new S22 Series device of choice.

“As Badili Africa, we are very excited to start this new journey with our partners Samsung Electronics. We are confident that this new bold step we’ve taken to introduce the circular economy will enable consumers to buy and upgrade to new phones more effectively and efficiently. This partnership will mark the beginning of one of a kind trade-in industry in Kenya, and Africa at large. I am thankful to the Samsung leadership for adapting innovation and partnering with a young tech Kenyan startup.” Said Mr. Rishabh Lawania, CEO Badili Africa.

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