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Belgium-based business communications provider Dstny acquires Egypt’s Tactful AI.

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Tactful AI, a technology startup based in the UK and Egypt that provides a cutting-edge intelligent customer experience platform, has been acquired by Dstny, the European leader in business communications.Dstny’s product portfolio will be expanded as a result of the acquisition, and firms will be able to improve customer engagement operations across both digital and traditional voice channels.
“With Tactful onboard, we are not only strengthening ourselves with next-generation Customer Engagement technology, we are also adding an excellent team to our group,” says Daan De Wever, CEO Dstny Group.
As competition increases, businesses have to differentiate on the basis of customer experience. Founded by Mohamed Elmasry, Mohammad Hassan and Sherif Khairallah, Tactful’s Unified Customer Experience Platform (UCX) is an AI and data-centric solution that empowers business users to manage, engage and understand the customer journey across multiple touchpoints. It includes a complete omnichannel digital contact centre, multilingual conversational chatbots, and conversational analytics.
“Tactful and Dstny share the same vision to bring employees and customers together through interactive communications tools. We both believe we can positively impact people’s lives even better together. By joining Dstny, we are excited to accelerate our go-to-market strategy and bring even more value to our customers,” Mohamed Elmasry, co-founder, and CEO of Tactful AI.
With the out of the box, no-code AI-powered automation engine, any organisation can employ AI and data in their customer experience operations with minimum effort regardless of its technical capacity.
“Our M&A strategy is all about product and revenue synergies, not cost synergies like you often see elsewhere. In that way, we grow faster as joint companies, and our customers get access to more and better products much faster. Tactful is a perfect match in every way, and we are excited to start working together,” says Chris Parker, Dstny Group.

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Weddy Thuranira
Weddy Thuranira
Weddy profiles new startups and innovators across Africa and announces funding rounds, mergers, acquisitions and startup partnerships across Africa. She is based in Nairobi, Kenya. Reach her and the entire news desk at [email protected]

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