Egyptian car service app 3atlana closes Seed round to advance technology and regional expansion


3atlana, an Egypt-based car service app, has raised a six-figure seed round from Ghabbour Auto, a leading automotive company in Egypt to strengthen their AI system.

Founded in 2020 by Sherif El Adham, Ahmed Hassan, and Amr Hesham, 3atlana aims to make essential car services easier, faster and more efficient by providing everything a driver may need, including scheduling maintenance, roadside assistance, and a connection to nearby service providers.

“We are very proud to continue growing our company with support from one of the biggest automotive companies in Egypt,” Sherif El Adham, Co-Founder and Chief Operating Officer at 3atlana, tells StartupScene. “This round of funding comes at an ideal time as we’re looking to further advance our technology, and continue expanding locally as well as regionally across the Middle East.”

Through the 3atlana app, users will be able to access door-to-door services, where an engineer and mobile car centre will be sent to their location, and they will be able to purchase spare parts with a three-month guarantee. For those wishing to buy a used car, 3atlana can inspect the car through its resale car service, giving buyers the assurance they need before making their purchase.

The new funding will be used to strengthen the startup’s AI technology feature, which in turn would allow them to continue providing users with innovative car service solutions. To date, the app has been downloaded more than 25,000 times, and over 9,500 cars have been serviced by 3atlana.

Although it is a young startup, 3atlana has participated in several incubators and accelerator programmes such as Enpact Covid-19 Relief Program and Flat6Labs Cairo. Flat6Labs Cairo and Ghabbour Auto are also board partners with 3atlana.