Glovo, one of the world’s leading multi-category delivery players, has launched its third micro fulfillment center in Nairobi, Kenya, as the company expands its ‘Quick-commerce’ division . Q-Commerce means that consumers can use Glovo to order from their favorite supermarkets and neighborhood stores.
The first micro fulfillment center was launched in June 2021, while the second was opened in June 2022, now with the opening of the third MFC, Glovo is looking into leveraging their advanced affordability value proposition and offer affordable fresh and consumer packaged goods (CPG) to the lower middle-income earners, consumers can now additionally order from the third micro fulfillment center through the Glovo Market. Glovo Market uses the latest in in-store digital technology and dedicated resources to ensure the quickest possible delivery times with customers receiving their orders in 20-40 minutes.
Peter Abok, Q-Commerce Manager, Glovo Kenya, says that “the opening of micro fulfillment centers was an impact during the COVID-19 pandemic, shifts to consumers buying groceries, other essential and convenience items from an app and website, rather than making such trips in person and post-pandemic this has continued to be the trend, as more people have gone back to their daily routines and traffic in Nairobi is a norm. Glovo ensures the fastest delivery times in Kenya and as we open the third micro-fulfilment center to cover new areas, we are excited to continue to expand our offering.”
Glovo Market is accessible through Glovo’s app or website and closed to walk-in customers. Glovo is working not only with supermarkets such as Carrefour and Naivas, but also with retail brands such as Bulkbox, Diageo, EABL, Reckitt, Heshba, Mesora, Wrigleys, Pernod Ricard, Kimberly Clark, and Farmers Choice just to name a few.
Glovo’s micro-fulfilment centers have expanded the retail ecosystem, bringing several advantages. For example, by using Glovo’s micro-fulfilment center, individuals and small businesses can continue to open retail businesses, selling products on the Glovo’s platform which are fulfilled through Glovo warehousing and logistics (last mile) services. By opening up MFC’s Glovo is also creating job opportunities and giving distributors and retailers additional sales channels.