The rise of video streaming has been a revolutionary shift in the entertainment industry. It has changed the way we consume content and has created a new generation of stars. One platform that has stood out in this revolution is Netflix. The American giant has been number one in the sector for many years and has succeeded in diverting internet users from free illegal streaming to a paid offer. However, in 2022, that changed. According to the specialized firm Parks Associates, Netflix has lost its top spot in the United States to Amazon Prime Video.
The shift in the streaming landscape can be attributed to a few key factors. Firstly, Amazon Prime Video has a huge subscriber base. According to Amazon, they have more than 200 million Prime subscribers. These subscribers tend to favor in-house productions. Amazon’s original series, The Lord of the Rings: The Rings of Power, has been viewed by approximately 100 million subscribers worldwide. This has allowed them to create a strong base of loyal viewers.
Another factor that has played a role in Amazon’s rise is its aggressive push into content creation. Amazon has invested heavily in creating new and original content, which has helped them to attract a larger audience. They have also been able to attract some big names in the entertainment industry, such as Julia Roberts and Anthony Hopkins, to star in their original series.
Netflix, on the other hand, has faced increasing competition. In order to stay competitive, they have had to innovate. At the beginning of November, they launched a cheaper offer with advertisements. However, it remains to be seen whether this will be enough to regain their top spot.
It’s worth noting that Amazon Prime Video was not the only one to gain a place over the past years. According to Parks Associates, Hulu, which partly belongs to the Disney group, also gained a place in the ranking of the top streaming services.