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Wowzi Expands to Uganda to Ignite Influencer Marketing

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Next Media, Uganda’s largest media network has partnered with Wowzi, the continent’s largest influencer marketing platform to announce the launch of their joint venture, Next Wowzi, in Uganda. This game-changing platform aims to revolutionize digital marketing and tackle youth unemployment by tapping into the promising influencer market.

The official launch ceremony took place at the prestigious Next Media Park, with an array of industry leaders, prominent corporations, organizations, and top influencers in attendance. The event highlighted the momentous unveiling of Next Wowzi’s innovative platform and the compelling partnership that powered it.

Co-founder and President of Wowzi, Mike Otieno, and Next Media’s CEO, Kin Kariisa, took the stage to express their joint enthusiasm about the landmark initiative. “We are beyond excited to introduce Next Wowzi to Uganda’s vibrant digital landscape. This platform is set to provide an efficient gateway for influencers to connect with brands, offering sustainable employment opportunities for the youth while transforming the marketing industry,” said Otieno.

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Next Wowzi’s entrance into the Ugandan market signifies a crucial advancement in the influencer marketing industry. With a rapidly growing digital penetration, and an increasing number of Ugandans accessing the internet and social media platforms, the timing is perfect for Next Wowzi. The platform is primed to revolutionize influencer marketing by establishing a
seamless link between brands and influential content creators, thereby streamlining the entire
process.
The launch also highlighted Next Wowzi’s commitment to job creation, aiming to unlock 1.5million jobs over the next five years. “Our collaboration with Wowzi underlines our pledge to empower the youth, providing a path to financial independence and professional growth throughthe power of digital technology,” added Kariisa.

The platform will offer a user-friendly interface, advanced analytics, a wide range of brand collaborations, and a commitment to nurturing long-term partnerships between influencers and brands. As Next Wowzi commences operations in Uganda, it is set to reshape the influencer marketing landscape while driving economic growth and creating sustainable employment opportunities for young people across the country.

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Val Lukhanyu
Val Lukhanyu
I cover technology news, startups, business and gadget reviews

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