YouTube has unveiled YouTube Create, a groundbreaking suite of products and features designed to empower creators of all backgrounds and experience levels to push the boundaries of creative expression.
“YouTube also aims to simplify the video production process with the launch of the YouTube Create mobile app. This app, currently in beta on Android in select markets, offers a range of video editing tools, including precision editing, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music,” noted the Vice President of Emerging Experiences and Community Products, Toni Reid via a blog post.
The announcement was made at the “Made On YouTube” event, where the platform celebrated the remarkable creativity of its users.
One of the highlights of this announcement is the expansion of YouTube Shorts, which has become a powerhouse for spontaneous creativity since its launch in 2020.
YouTube Shorts now boasts an impressive 70 billion daily views from over 2 billion signed-in users every month.
“To further enhance Shorts, YouTube will soon begin testing a new experimental feature called Dream Screen. This feature will enable creators to generate AI-generated video or image backgrounds for their Shorts by simply typing an idea into a prompt. This means that creators will have the ability to transport their audience to otherworldly settings or bring their wildest dreams to life in their videos.”
Dream Screen will initially be introduced to select creators before rolling out more widely next year.
Creators can now produce videos right from their mobile phones, removing the barriers that often deter first-time creators from sharing their content.
Artificial Intelligence (AI) is set to play a significant role in assisting creators on YouTube. The platform is introducing AI-powered insights in YouTube Studio to help creators brainstorm video ideas and draft outlines personalized to each channel.
“Based on audience preferences, these AI insights will make content creation more efficient and effective.”
Additionally, YouTube is implementing assistive search in Creator Music, allowing creators to find the perfect soundtrack for their videos by describing their content, with AI suggesting suitable music options at the right price.
Moreover, YouTube is introducing Aloud, an AI-powered dubbing tool, to help creators expand their audiences by offering content in multiple languages.
This feature will enable creators to dub their content professionally, making their videos accessible to a global audience.
The future of creative expression on YouTube looks bright with these AI-powered tools, as they help transform creators’ dreams into reality.
“YouTube is committed to collaborating with its creator community to further enhance these features and capabilities. As YouTube continues to evolve, it’s exciting to anticipate what the platform’s creators will make next.”