YouTube has launched “The Voices of Africa,” a social campaign in collaboration with African creators to celebrate and showcase the diverse cultural expressions of the continent.

Creators from Sub-Saharan Africa use their channels to explore local traditions, engage in conversations, and present a nuanced portrayal of Africa’s myriad cultures.

According to the video platform, “The initiative emphasizes YouTube’s commitment to acknowledging and celebrating diversity, encouraging creators to infuse creativity into heritage stories that entertain, educate, and inspire.”

The campaign features creators like Seithati Letsipa and Steven Ndukwu, offering insights into practices like Pabadimo and the martial art of Dambe.

YouTube noted that it serves as a global platform for African creators to share untold narratives, fostering cross-cultural appreciation.

The initiative aligns with YouTube’s recent efforts, such as the “Celebration of Nollywood on Africa Day,” to spotlight the significant contributions of African storytelling.