Tomorrow.io and MTN Group announce partnership to deliver Lifesaving Weather Early Warnings in Africa

0
562

Tomorrow.io, a weather intelligence and climate adaptation leader and MTN Group, Africa’s largest mobile operator, have announced a partnership to deliver lifesaving weather early warnings in Africa by harnessing satellite monitoring, AI, mobile connectivity, and cloud computing to provide life-saving early warnings and critical weather information to at-risk populations of more than 300 million people across Africa.

The firms announced the partnership on the sidelines of COP 28 and will be leveraging Microsoft Azure technology grant from Microsoft’s AI for Good Lab.

“This collaboration with MTN Group and Microsoft is a significant stride towards harnessing the power of mobile connectivity and cloud computing to help democratise access to early warning information to all at risk,” said Rei Goffer, Co-founder and Chief Strategy Officer at Tomorrow.io. “By providing actionable weather intelligence, we are empowering communities to make informed decisions and thrive amidst an increasingly unpredictable climate.”

Through this partnership, MTN’s vast customer base will be able to receive early warning notifications about severe weather events, generated through Tomorrow.io’s weather intelligence and Microsoft Azure, via MTN’s broad set of mobile services facilitating timely evacuations and preparedness actions.

MTN will integrate with Tomorrow.io’s hyperlocal bespoke weather engine – which include cutting-edge satellite data, generative-AI, and deep learning modeling capabilities over Microsoft’s Azure cloud computing platform, to enable seamless dissemination of localised, impact-based weather information to communities with limited accessibility across the continent.

The firms will work with local meteorological departments in participating countries to enable users with access to additional critical weather information.

“Data and AI have the potential to unlock life-changing weather information for people around the world,” said Juan Lavista Ferres, Vice President and Chief Data Scientist, Microsoft “and this work will help to get that information in the hands of those most impacted and allow them the opportunity to take action in advance of extreme weather events as a result of the changing climate.”

While the partnership will initially launch in Western Africa, the plans for growth include all African countries where MTN operates.

Signing the agreement on the sidelines of COP28, MTN Group Chief Sustainability & Corporate Affairs Officer, Nompilo Morafo remarked: “Our partnership with Tomorrow io. and Microsoft is a significant step in the realisation of UN’s drive to ensure early warning systems for all by the end of 2027.”

“With human-induced climate change leading to more extreme weather conditions, the need for early warning systems is more crucial than ever. Early warning systems like this can play a meaningful role in decreasing the number of deaths and reducing the losses and damages resulting from hazardous weather, water or climate events in Africa,” she said.

“As a pan-African mobile operator, a technological solution that reduces risk and co-creates value with our partners for our customers was a deliberate decision. The dissemination of life-saving information should be a benefit of a modern connected life,” said Chika Ekeji, MTN Group Chief Strategy and Transformation Officer. “This initiative underscores MTN’s commitment to leveraging technology in addressing the most pressing climate challenges facing our communities.”

In the future, the partners will introduce a range of subscription-based value-added services, tailored to support crucial sectors such as agriculture, and aligning with the broader United Nations’ focus on leveraging technology for sustainable development.

Advertise on TechMoran.com — reach founders, innovators, and decision-makers

Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.

Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.

Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.

Contact Sales