MultiChoice, Comcast’s NBCUniversal and Sky have finally announced the new Showmax platform powered by Peacock streaming technology with Moment payment technology integration for seamless payments.
The new Showmax is the world’s first standalone Premier League plan for mobile, with all 380 games offered live on Showmax Premier League for just Ksh 500 a month.
“Africa is incredibly important to the Premier League and our clubs; 20% of TV audiences on any given matchday come from Africa,” says Richard Masters, Premier League CEO. “We are delighted with this Showmax initiative, which puts the Premier League in your pocket at a new price point so that millions more can enjoy our fantastic competition.”
Available as Showmax Entertainment on mobile for an unbelievable Ksh 300 a month and Showmax Entertainment plan with monthly price falls from Ksh 760 to Ksh 650 per month. The Showmax plans are available to customers in 44 African countries.
“There are currently just over 450 million smartphones in the hands of individuals across Africa … and more than 250 million avid football lovers on the continent,” says Marc Jury, CEO of Showmax. “Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love.”
Showmax’s Peacock streaming platform will be active in more than 70 countries and is continually enhanced by the combined expertise of thousands of engineers. The platform will host among others Super Bowl LVI, the FIFA World Cup Qatar 2022 final, the Olympics and WrestleMania 39. On 13 January, Peacock’s exclusive AFC Wild Card Game became the biggest live-streamed event in US history, reaching 27.6 million viewers and a record 16.3 million concurrent devices. In 2023, Comcast won a Technology and Engineering Emmy Award for its sports viewing experiences across Peacock, Sky and Xfinity.
“The Peacock platform was designed from day one to support both live and on-demand content, including the biggest live sporting events, so we look forward to extending that capability and reliability to the new Showmax,” said Patrick Miceli, Executive Vice President & Chief Technology Officer, Direct- to-Consumer & International, NBCUniversal.
Alongside the Premier League, over 1 300 hours of Showmax Originals, there will also be popular content from Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation and Telemundo plus the hit Fast franchise, Fast X, and Wes Anderson’s comedy-drama Asteroid City; procedural drama series such as NBC’s The Irrational starring Jesse L. Martin; and Peacock original comedy series Killing It, from the creative team behind Brooklyn Nine-Nine, starring Craig Robinson.
Data saving settings
Showmax will also continue to draw from the likes of Paramount, including Mission Impossible: Dead Reckoning and Halo S2 in February, and HBO, with new seasons of House of the Dragon, The Last of Us, True Detective, and The White Lotus on the way.
This payment ecosystem is facilitated by Moment, another MultiChoice joint venture partner. Working with more than 200 payment partners such as banks, mobile money providers, retailers and payment schemes, Moment is building the broadest pan-African payments network. In addition, DStv customers will continue to have the option of adding Showmax to their DStv bill each month and benefitting from significant discounts. Showmax will be announcing additional partnerships soon that will offer even more value to customers.
Pricing table
The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets. This is an ongoing process that starts next week and will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.
