Naspers-Owned Online Retailer Takealot Appoints Frederik Zietsman as Group CEO


Takealot has appointed Frederik Zietsman as group CEO, replacing Mamongae Mahlare who will step down and take the role of executive chair from February 1 2024.

Zietsman has been with the ecommerce company since 2015 began as Profitability Analyst, then later appointed as the Head of Marketplace in Aug 2017 and as Head of Retail and Marketplace in March 2020 to March 2021 when he took over as CEO of His elevation as CEO of Takealot Group will see him take over operations of, Superbalist, and Mr D.

Mahlare will become executive chair while Kim Reid, current chairman of Takealot Group will remain on the board as a director and as a strategic advisor to both Mahlare and Zietsman.

Launched in 2011, Takealot is South Africa’s leading online retailer with millions of products across more than 30 departments. With Takealot, over 3.4 million happy online shoppers choose the better way to shop; enjoying great value, as well hassle-free nationwide delivery and collection at over 100 Takealot Pickup Points. Takealot also supports over 7000 small businesses through its Takealot Marketplace platform. Takealot Group runs, Superbalist, and Mr D.

Takealot is pulling all its strengths together as Amazon prepares to launch in South this year and several people think Naspers is preparing to face-off with Jeff Bezos’ Amazon which is the worlds leading online retailer by revenues and inventory and considered the go-to for most online shoppers globally.

“The streamlining of the leadership between the group and will reinforce resources around its flagship online retail and marketplace platform and bring stronger alignment and focus in delivering on its key growth objectives,” the statement said.