Moroccan FinTech start-up tookeez , the first ecosystem for loyalty programs aggregation, creating value for brands, merchants and customers has secured a significant fundraising round of 1.5 million Dollars (USD) led by Azur Innovation Fund, a public private seed capital fund renowned for its commitment to supporting ambitious and disruptive projects, and aims to boost the customer loyalty experience in Africa and the MENA region.
Traditional loyalty programmes are often a source of frustration for consumers, who are faced with the slow accumulation of points, the difficulty of redeeming points for desired rewards, and the limited availability of rewards. For brands and retailers, converting loyalty points into gifts is a real headache.
Siham Elmejjad, CEO of tookeez, comments: “We are humbled by the trust of our investors. This fundraising marks a crucial step in our development. Our goal is to reach 4 million active members by 2028. To make tookeez a true ecosystem of economic and financial inclusion for our continent.”
Created by Hicham Amadi and the sisters Wiam and Siham Elmejjad, CEOs and founders of several IT companies including Moroccan loyalty program specialist 2WLS, tookeez tackles these challenges by offering an innovative solution: a universal digital value unit for loyalty point conversion, enabling flexible use across a wide network of retail partners.
tookeez is a universal system that aggregates loyalty points from numerous brands into a single wallet. This wallet enables transactions to be carried out across a wide network of shops and brands, making the platform a complementary source of revenue.
It has been designed to meet the needs of brands, retailers and end consumers alike: tookeez enables brands ,while maintaining the identity of their own programs , to provide their customers with the means to pay with their points simply and instantly into a wide and varied network.
It also offers offers retailers, particularly very small businesses, an accessible loyalty program and provide them with a source of additional income, attracting tookeez members to use this unit of value in their stores.
The company further allows members of different loyalty programs to accumulate points in each program and convert them as they see fit within a wide network of partners.An African and international ambition .
With this fundraising, tookeez plans to accelerate its expansion in Morocco, across the continent and MENA region, while continuing to invest in technical development, particularly in blockchain technology. A second African country is scheduled to open by 2026.
Adnane Filali, President of Azur Innovation Fund, comments: “We are proud to partner with tookeez, a FinTech startup that is redefining the customer loyalty ecosystem. Our ambition is to support entrepreneurs who have a significant impact on the world, and tookeez embodies this vision perfectly.”