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MoSalahxVisa: A Winning Partnership for Kenya and Beyond

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“Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.

Visa, a world leader in digital payments, on Wednesday unveiled a new partnership with Egyptian football legend Mohamed Salah, effectively making him the Visa Ambassador for the several regions including United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.

The Humble Beginnings

The #MoSalahxVisa partnership depicts the power in relentlessly pursuing one’s dreams, with Mo Salah’s journey from a small village in Egypt to becoming a global Football Icon being highlighted and rewarded. Salah is widely known for his stellar performances for Liverpool Football Club and the Egyptian national team.

A commitment to Empowerment

This collaboration between a digital payments company and a football legend, according to Visa’s CEMEA region Chief Marketing Officer Tarek Abdalla, is a reflection of Visa’s commitment to empowering individuals to achieve their aspirations in different areas. “Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce. We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles,” he said.

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“Visa will celebrate the values of dedication, perseverance, and excellence that define both the football superstar and the brand itself,” He added.

In his speech, the new Visa Ambassador Mo Salah expressed his excitement; I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”

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Together, the #MoSalahxVisa partnership is poised to inspire and uplift individuals from around the world, demonstrating that with commitment and passion, anything is possible.

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