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AWS Unveils Deadline Cloud, a New Service to Transform Content Rendering Pipelines

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Amazon Web Services, Inc. (AWS) has launched  AWS Deadline Cloud. This fully managed service helps customers set up, deploy, and scale rendering projects in minutes improving the efficiency of their rendering pipelines and taking on more work.

With Deadline Cloud, customers creating computer graphics, visual effects (VFX), or innovating their pipelines to incorporate artificial intelligence-generated (AI-generated) visuals can build a cloud-based render farm—aggregated compute—that scales from zero to thousands of compute instances for peak demand, without needing to manage their infrastructure.

 Antony Passemard, general manager of Creative Tools at AWS said, “We are at a tipping point in the industry where demand for rendering quality VFX and the amount of content created using generative AI are outpacing customers’ on-premises render farm capacity .AWS Deadline Cloud meets any customer’s rendering requirements by providing a scalable render farm without having to manage the underlying infrastructure. Creative teams can embrace the velocity of content pipelines and respond quickly to opportunities to accept more projects, while meeting tight deadlines and delivering high-quality content.”

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Customers can use built-in customization tools and integrations with digital content creation (DCC) software, such as Autodesk Arnold, Autodesk Maya, Foundry Nuke, and SideFX Houdini, to tailor their render pipelines for specific projects and directly render from preferred tools for use in design, modeling, animation, visual effects, and more.

With Deadline Cloud, creative teams can accelerate production timelines by running more projects in parallel, without worrying about capacity limits.

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Deadline Cloud offers built-in budget-management capabilities that help customers understand costs with high granularity on a project-by-project basis, and with no upfront cost.

The final frames for VFX and other digital media are generated through a process called rendering that takes 2D and 3D digital content data and computes an output, such as an image or video.

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With Deadline Cloud, customers in industries like media and entertainment, architecture, and engineering can transform their content-rendering pipelines for projects spanning films, television shows, commercials, games, industrial design, and more—without upfront investments or ongoing costs between projects.

 Customers can access Deadline Cloud through the AWS Management Console and use a guided process to build their render farm, including providing the size and duration of their projects to determine instance type and configuring permissions.

Deadline Cloud automatically provisions Amazon Elastic Compute Cloud instances and manages the network and compute infrastructure, simplifying customers’ ability to scale compute based on demand.

For customers that have already invested in on-premises compute, Deadline Cloud can integrate with and extend their existing compute and use it to execute rendering jobs. Customers can use built-in integrations with popular DCC tools, relieving them of manually setting up and licensing rendering projects with each DCC and reducing the time and effort required to tailor their rendering pipelines for each job.

Deadline Cloud’s dashboard provides customers a comprehensive view to analyze logs, preview in-progress render jobs, and easily review and control costs. With Deadline Cloud, customers can link their own third-party software licenses with the service, or they can easily engage usage-based licensing for rendering with existing DCC tools and render engines. The scale and elasticity of Deadline Cloud—through its pay-as-you-go model—means customers do not need expensive hardware or have to spend time setting up an on-premises render farm.

Deadline Cloud is generally available today in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), and Europe (Ireland).

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Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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