Egypt-based podcast production company ,The Potcast Productions Company (TPP) has raised an early financing round at an undisclosed value, through the Shark Tank programme.

Founded in 2020 by Islam Adel, Potcast creates 15 diverse programmes tailored to various target demographics. It claims to have garnered 7 million listens and over 600,000 viewing hours within just 6 months.The company strives to help content creators reach a larger audience, allowing them to achieve greater and more efficient profits, particularly during this period of abundant opportunities for growth in the podcast industry. Moreover, it aims to pin Egypt on the global media map by showcasing advanced and pioneering content.

Islam Adel, CEO of The Potcast Productions (TPP)said: “This tour will help us expand our business and serve more content creators in the region. The podcast industry is experiencing significant growth as a versatile platform for education and entertainment, attracting a global audience with its content – thanks to its rapid expansion on both a global and regional scale.”

The financing round is aimed to propel Potcast’s plans to expand into regional markets, beginning with the Kingdom of Saudi Arabia and the United Arab Emirates.

TPP has also  launched the W Program, hosted by Dina Ghabbour, which will focus on empowering women and discussing important social issues from a unique and direct perspective.

It is worth noting that The Potcast Productions (TPP) was honoured with the Gold Ticket Award from Vodafone Business for the second season of the Shark Tark programme.

The company is dedicated to offering original, high-quality content in various genres, including comedy, crime, mental health, and news. Through its innovative marketing services, TPP helps content creators generate successful profits. Furthermore, the company strongly believes in the power of podcasts for communication and education and is committed to enriching Arabic content and achieving further accomplishments.