Liquid C2 has expanded its Cloudmania business into the Egyptian channel partner ecosystem to help in developing digital infrastructure.
Launched by Liquid C2 in 2021, Cloudmania is the distribution business unit of Liquid C2 that offers cutting-edge solutions to provide a full suite of partner-focused products and services. The organisation was awarded a Microsoft Partner of the Year in Ethiopia in 2022 and Côte d’Ivoire in 2023.
“Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago. We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to play our role in realizing the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent,” said Sherif Shaltout, Vice President, Operations at Liquid C2.
Cloudmania aims to help channel partners better manage their business by creating a single-pane view via an always-on platform that assists with billing and subscription management services. In addition to providing partners with programmes that drive sales enablement, they also have access to Cloudmania’s marketing and technical support. It alleviates the backend operations, enabling partners to focus on their core business.
By partnering with global hyper-scaler Microsoft, Cloudmania demonstrates its unwavering commitment to the power of technology as a conduit for change, development, and progress in Egypt.
“Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions. Being named the Microsoft Partner of the Year in Ethiopia and Côte d’Ivoire in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa,” said Vinay Hiralall, Chief Commercial Officer at Liquid C2.
Currently the company has operations in South Africa, Uganda, Tanzania, Kenya, Rwanda, Zimbabwe, Zambia, Nigeria, Ghana, Mauritius, Ethiopia, Côte d’Ivoire, Senegal, Cameroon, Botswana, Democratic Republic of Congo and now Egypt with a mission to bring about digital disruption using the power of the cloud.
