d.light, a leading provider of affordable solar solutions, has introduced a new customer loyalty program designed to reward consistent and timely payments.
Launched in Kenya on August 7, the “d.light Points Program” aims to benefit over 500,000 customers by the end of 2024. The program will gradually expand to customers in Uganda, Tanzania, and Nigeria.
Customers who make regular payments on their PayGo solar products earn points that can be redeemed for discounts on future purchases or free days of power.
The firm says it plans to introduce additional rewards as the program expands to other markets.
The program was developed following extensive customer research, including focus groups, surveys, and one-on-one interviews.
Customers can easily track their points and redeem rewards through SMS, USSD messaging, or the d.light mobile app.
“Our customers have faced significant challenges due to rising inflation and economic uncertainty,” said Donal Connolly, Director of Credit at d.light. “We want to acknowledge their loyalty and support by offering tangible benefits that can help alleviate these pressures.”
Mr Connolly emphasized that the d.light Points Program provides customers with tailored rewards that add value and save them money. By making consistent payments, customers can earn points that can be redeemed for discounts or free power.
“This program demonstrates our commitment to providing our customers with the practical benefits they need to improve their daily lives,” concluded Mr Connolly.