Egyptian e-commerce platform Wellpal, a Flat6Labs portfolio company previously based in Egypt, has relocated to Saudi Arabia after securing an undisclosed investment round from an angel investor.
Founded in 2019 by Mohamed Ali and Mohamed Tantawy, WellPal offers health products for fitness and wellness. The company operates on a dropshipping business model, leveraging technology to connect consumers with a curated selection of health and wellness products from trusted suppliers and vendors. This model streamlines the supply chain process, allowing WellPal to offer a wide range of products without holding inventory or managing fulfilment logistics.
Mohamed Ali, Wellpal’s CEO and co-founder, said, “We are proud to support the Saudi Vision 2030, particularly in enhancing the quality of life for its citizens. Through WellPal’s AI-powered features, we look forward to providing tailored health and lifestyle products that can help our customers make smarter and healthier choices.”
The undisclosed investment is aimed at supporting its rapid growth and expansion in the Saudi Arabian market to transform its wellness industry.
This fresh capital injection will enable WellPal to accelerate its mission to become the go-to platform for health-conscious consumers throughout Saudi Arabia.
Middle East health and wellness market size is projected to exhibit a growth rate (CAGR) of 6.50% during 2024-2032. The increasing advances in technology, such as wearable devices, health apps, and telehealth services, which have made it easier for individuals to monitor and manage their health, are driving the market.
Wellpal’s future roadmap includes integrating an AI engine that will provide personalised recommendations to support the Saudi Arabian population in their health and wellness journey.
The company also plans to expand its product offerings, expand in the MENA region, establish key partnerships with local and international health brands, and further refine its platform to deliver an even more seamless user experience.
WellPal eyes further regional expansion after enhancing its position in Saudi market.
