Efreshli, an interior design industry in Egypt startup has completed its seed funding round, led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and angel investors. This new capital, combined with Dina’s extensive expertise in product development and technology, will be crucial in enhancing Efreshli’s offerings and expanding its product line.
Founded by Heba Elgabaly and former Silicon Valley Google product lead Dina Elhaddad as co-founder and Chief Product Officer (CPO) to propel Efreshli’s product and technology forward.
According to Heba Elgabaly, co-founder and CEO of Efreshli: “I’m excited about this significant milestone for Efreshli. Withnew funding and with Dina El Haddad joining as Co-Founder and CPO, we can accelerate our tech-driven growth and take Efreshli to new heights, bringing us closer to our mission of making interior design accessible for everyone.”
Dina Elhaddad brings 15 years of invaluable experience in consumer technology, having spent the last eight years at Google in the Bay Area, where she played a key role in developing industry-leading products like Google Assistant and Google Shopping. Both Heba and Dina are Harvard MBA graduates, and their complementary skill sets are well-positioned to elevate Efreshli to new heights.
Before founding Efreshli, Heba spent 9 years as a partner at Eklego where she worked alongside the company’s co-founders to build a leading homegrown design and furniture brand. Efreshli was built on a mission to make interior design accessible to everyone. By uniquely blending interior design with technology, Efreshli has revolutionized the industry and established a robust brand presence, successfully serving thousands of customers and ensuring that elevated design is attainable regardless of style or budget. The platform showcases and sells thousands of products from over 150 of Egypt’s top brands, creating a seamless home shopping experience for its customers.
With a team of 60 professionals, Efreshli combines expertise in interior design, technology, marketing, and operations, ensuring a unique and exceptional service for its customers.
Laila Hassan, General Partner at Algebra Ventures said: “Efreshli curates the best of local furniture design andmakes it seamless for businesses and consumers to purchase beautiful, high-quality pieces online. In an industry riddled with attempts to build simple Web 1.0 e-commerce experiences that just don’t work for furniture, Efreshli brings a refreshing designer-first approach to the entire customer journey. Furniture is an important national industry. Egypt is the region’s largest exporter of furniture and has always benefitted from secular trends like near-shoring and an attractive labor market.