Ethio Telecom has launched Zemen GEBEYA, a digital marketplace designed to connect product and service providers with consumers nationwide building on its telebirr digital payment system.
Zemen GEBEYA aims to give merchants and comsumers a platform for their goods and services over the telcos digital infrastructure, including fast internet connectivity, reliable cloud services, a modular data center, and the expansion of its
According to Frehiwot Tamiru, CEO of Ethio telecom, “It is with great pleasure that we announce the official launch of Zemen GEBEYA, a digital marketplace designed to elevate our country’s commerce system to a higher level and serve as an inclusive platform,” she said. “This marks a new chapter for our country, laying the foundation for delivering innovation and inclusive growth to all citizens.”
Ethio telecom says the platform is particularly focused on empowering Micro, Small, and Medium Enterprises (MSMEs) by expanding market opportunities and allowing them to fully leverage the benefits of the digital economy.
The telco says that Zemen GEBEYA will contribute to job creation, economic empowerment, financial inclusion, support for local production, and acceleration of digital transformation in Ethiopia. By streamlining transactions and minimizing intermediaries, it aims to improve efficiency, transparency, and productivity across supply chains.
Zemen GEBEYA is offered to users as a mini-app within the Telebirr SuperApp and includes a merchant portal and mobile application, a consumer mobile application, a logistics management system, a dispatcher mobile app and system administration portal
At launch, over 42 businesses and logistics service providers have already commenced their services on the platform.
Frehiwot emphasized the role of enabling conditions that have supported this launch: “The proliferation of young technology users, urbanization, growing consumer demand, the increasing number of smartphone and digital ID users, and the government’s e-commerce strategy have all created a conducive environment for the implementation of nationwide digital commerce.”