Mataa, a Libya-based e-commerce platform, announced the closing of its first Seed investment round, backed by a group of Libyan business angels. The funding marks a significant milestone in the startup’s journey to enhance digital commerce in Libya and the broader North African region.
Speaking on the occasion, Mataa’s Founder and CEO Ibrahim Shuwehdi stated that the funds will be used to strengthen operational capacity, particularly in first-mile and last-mile logistics, expand its central warehouse, and onboard new suppliers and product categories. The company also plans to recruit experienced regional talent in the e-commerce sector to support long-term growth.
Mataa will now double down on its marketplace model, enabling Libyan merchants to reach over 6 million internet users nationwide. The platform also supports Facebook-based sellers by allowing seamless product integration, which can boost conversions and reduce paid advertising expenses.
Shuwehdi emphasised that investor confidence in the founding team and Libya’s central geographic location—at the heart of a 275 million-person, $830 billion-gross North African market—were key factors in attracting this round.
The company views this round not just as a financial boost but as a signal to the wider ecosystem to encourage more venture investment in Libyan startups and SMEs.
Mataa was founded in 2022 by Ibrahim Shuwehdi to allow users to shop with an express delivery option. The firm is using the funding to build out its operational capabilities, including first- and last-mile logistics, warehouse expansion, and onboarding more suppliers and product categories.