Samsung is integrating Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, making it easier for users to search, learn and engage with content directly from their screens.
Copilot gives users access Microsoft’s powerful AI companion through a simple voice command or click of the remote. Copilot will help viewers search quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home.
“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”
Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search, enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences.
Recently, Samsung added Click to Search and Bixby to bring a richer, more contextual smart display experience.
“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”