Africar Group, operator of the used car marketplace AUTO24.africa, has acquired Koto.ci, a Côte d’Ivoire–based platform that provides reference pricing for new vehicles. The deal strengthens Africar’s position in West Africa and expands its ecosystem beyond the used car segment.
The acquisition is part of Africar Group’s broader strategy to become a fullstack automotive services provider across Africa. By integrating Koto.ci’s new car pricing data into AUTO24.africa’s marketplace, the company aims to engage with consumers earlier in the vehicle ownership journey from the initial research phase through financing, insurance, and post-purchase services.
“We aim to support African car buyers throughout their entire journey from research and comparison, to buying, financing, insuring, and now having full visibility on new car prices,” said Axel Peyriere, CEO of AUTO24.africa.
AUTO24.africa currently operates in five markets including Côte d’Ivoire, Morocco, Senegal, Rwanda, and South Africa and is backed by Stellantis, one of the world’s largest automotive manufacturers. The platform has gained traction by offering certified pre-owned listings, financing tools, and cross-border services tailored to emerging market consumers. The group recently launched an EV marketplace, the first in Africa.
Founded in Abidjan, Koto.ci has built a reputation for accurate pricing benchmarks and market transparency in new car listings. Its integration gives Africar Group a competitive edge as it works to build what it describes as a pan-African digital automotive ecosystem.
Terms of the deal were not disclosed.