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Safaricom, in partnership with Huawei, has unveiled VybCall, Kenya’s first Video Ring Back Tone (VRBT) service, 20 years after launching the well-known audio service Skiza tunes.
VybCall introduces short-form videos that will entertain callers with curated video content, as they wait for the call to be answered, adding a fresh twist to the traditional ring back tone.
In a statement, Safaricom CTIO, James Maitai said, “At Safaricom, we are constantly exploring new ways to give our customers choice and control through targeted experiences. The launch of Kenya’s first Video Ring Back Tone service is one way we are transforming daily moments creatively, buttressing our commitment to innovation.”
VybCall is currently available on the Safaricom Neon range, select Samsung and Oppo devices, and Xiaomi’s Redmi A series, with planned support on Vivo devices in Q2 2026. Customers can opt in by dialling *860# on compatible devices or via the Safaricom App on vybcall.safaricom.com to set up.
“Vybcall will help the amazing creatives in Kenya, which is just one of the many ways that Huawei works with our partners to develop innovative technologies which improve customer experience and drive economic growth” Said Gavin Gao, Huawei CEO- Kenya.
Since its introduction almost two decades ago, Skiza has been a household name, allowing customers to share their favourite tunes with callers. With shifting content consumption habits and growing global popularity of short-form video, Safaricom is innovating to keep its services relevant and valuable to customers.
The new feature allows for monetisation capabilities for content through customisation, enhancing user experiences and will give businesses and edge to turn idle time into a marketing opportunity.
The launch of VRBT highlights Safaricom’s ongoing investment in enhancing customer touchpoints, while advancing Kenya’s digital experiences.