Plentify, the South African electrotech company, has raised an oversubscribed Series A funding round, bringing its total capital raised to date to nearly $15 million.
The round was led by Secha Capital, Buffet Investments, and a South African family office, with participation from existing investors E3 Capital and Fireball Capital, and new backers Endeavor South Africa’s Harvest Fund and Satgana.
“This round reflects both the confidence of our long-term supporters and the belief of new partners who share our vision,” says Jon Kornik, CEO and co-founder of Plentify. “It’s validation that what we’ve built in South Africa has global relevance and that our approach to intelligent energy management is resonating with investors around the world.”
Plentify connects everyday appliances such as water heaters, batteries, and solar inverters and enables them to draw power when it’s cheapest and cleanest, helping households across South Africa cut costs, strengthen the grid, and maximise the value of renewable energy.
“The future of energy isn’t far away, Plentify just sees it first. In a sector often filled with moonshots, they’re solving a practical, immediate problem: making the energy we already produce work smarter,” adds Brendan Mullen, Managing Director at Secha Capital.
Plentify is already preparing pilot projects in the United Kingdom, Australia and Brazil and its AI-powered home-energy management system is already being deployed by leading partners including at Balwin Properties, Conlog and at Wetility.
Over the past year, Plentify has expanded its product ecosystem with SolarBot, helping households maximise solar generation and battery performance. The latest version of the Plentify Installer App, empowering professionals to streamline and optimise installations, making it easier to deploy Plentify technology at scale and the soon-to-be-launched Plentify Dashboard, giving utilities and partners real-time visibility into their connected fleets, enabling them to monitor, manage and support installations at scale.
“Chronic load-shedding and rising electricity tariffs created a rooftop-solar boom among middle-income households, at penetration levels similar to advanced markets, but without subsidies or feed-in tariffs. That forced us to make load management work from day one. Now, as other markets reduce or remove solar subsidies, we have the technology and know-how to help them do the same,” said Kailas Nair, Plentify’s Chief Growth Officer and co-founder.
