Sony Corp. and China’s TCL Electronics Holdings Ltd. are planning a new global home entertainment venture that would combine Sony’s television and audio business with TCL’s manufacturing scale and display technology, as competition intensifies in the premium TV market.
The companies said Tuesday they have signed a memorandum of understanding to form a joint venture in which TCL would hold a 51% stake and Sony 49%. The proposed company would assume Sony’s home entertainment operations and oversee the full value chain, from product development and design to manufacturing, sales, logistics and customer service.
Sony and TCL aim to complete definitive agreements by the end of March 2026, subject to regulatory approvals and other conditions. If finalized, the new venture is expected to begin operations in April 2027.
The partnership would marry Sony’s high-end image processing, audio technologies and global brand — including the BRAVIA name — with TCL’s vertically integrated supply chain, cost efficiency and large-scale manufacturing footprint. Products developed by the venture are expected to be sold under Sony-branded labels.
The move reflects structural shifts in the global television market, where demand is increasingly driven by larger screens, higher resolutions and smart features linked to streaming platforms and changing viewing habits. Chinese manufacturers such as TCL have gained share through aggressive pricing and supply-chain control, while Japanese brands have focused on premium positioning and image quality.
Sony Chief Executive Officer Kimio Maki said the collaboration would allow the company to deliver more compelling audio and visual experiences by combining strengths across both organizations. TCL Electronics Chairperson Du Juan said the partnership would enhance scale, brand value and operational efficiency.
Sony’s home entertainment business sits within its Entertainment, Technology & Services division. TCL is among the world’s largest television manufacturers by shipment volume.