 Leader of the Year – Kenya at the 2025 Blask Awards){kind=link}
Betika has been named Operator of the Year – Kenya and CEB (Consumer Engagement & Brand) Leader of the Year – Kenya at the 2025 Blask Awards, reinforcing its position as one of the country’s most high-performing and consumer-focused brands.
The Blask Awards are unique in the industry, relying entirely on market data rather than submissions, lobbying, or jury panels. Brands do not apply for recognition; instead, awards are earned through actual market performance. Consumer behavior, trust, and engagement form the core metrics for success.
“Our customers are central to our brand, constantly influencing the way we design, communicate, and deliver every experience,” said Mutua Mutava, Betika Group CEO. “This recognition affirms the immense efforts we have dedicated to connecting with customers and evolving alongside them. This year, we anticipate offering an even more exciting range of projects and experiences for them.”
The awards highlight the collective efforts of Betika’s teams across product development, technology, customer experience, marketing, operations, compliance, retail, public communication, and customer support.
Mutava emphasized that while the recognition is significant, the company remains focused on continuous improvement. “We recognize there are still gaps to close and processes to refine. This recognition gives us momentum, not complacency. We will continue to raise our standards, strengthen our systems, and most importantly, protect the trust we have earned,” he added.
Betika currently serves a large and growing customer base in Kenya and is expanding its footprint across Africa through a mix of digital platforms and an extensive retail network. Beyond Kenya, the brand is guided by a focus on local relevance, responsible operations, and consistent customer experience.